Betfred has unveiled its refreshed brand identity which is set to be rolled out across all of its platforms over the next 12 months.
The Warrington-based operator’s revamped branding will continue to use its core blue and red colour scheme, with a modernised logo at the forefront.
Developed in partnership with London-based design firm Nomad Studio, the rebrand will feature in Betfred’s marketing efforts across digital channels, in addition to updating land-based locations across the UK.
Nomad has previously worked with Premier League side Tottenham Hotspur, the Women’s Tennis Association, the Women’s Super League and MLB.
A Betfred statement read: “We’re proud to unveil our refreshed brand identity – bold, unapologetic and unmistakably Betfred.
“Rolling out across all touchpoints over the next 12 months, our new visual world is sharper, simpler and designed to keep Betfred front and centre in our fast-moving world.
“At its heart is our iconic logo – modernised for maximum impact – supported by an energised design system that brings clarity and consistency to every platform.
“This is more than a new look – it reflects the spirit that has defined Betfred since Fred [Done] founded the business on a bet in 1966.”
The move follows on from Betfred partnering with media planning and buying agency mFuse last month.
The agency was tasked with leading the operator’s advertising strategy moving forward.
Cath Ryan, head of brand and customer experience at Betfred, said: “We didn’t just want to change how we look; we wanted to celebrate who we are. This identity is fresh, flexible and fearless. It’s Betfred through and through.”
Betfred founder Fred Done added: “Nearly six decades on, we still do things our way – with belief, with fight, and with the punter at the heart of it.”
In July, Betfred extended its partnership with PDC World Matchplay, which will see the operator continue to sponsor both the World Matchplay and Women’s World Matchplay darts tournaments for another five years.
The post Betfred unveils refreshed brand identity with modernised logo first appeared on EGR Intel.
Operator to roll out its “fresh, flexible and fearless” new branding across all touchpoints over the next 12 months
The post Betfred unveils refreshed brand identity with modernised logo first appeared on EGR Intel.