TXODDS has appointed former Betfair PR manager of UK and Ireland Barry Orr to a PR position at the betting data firm .
Orr spent over two decades with Betfair, first joining in October 2003 as a business development executive.
After three years in the role, he was promoted to key account manager, responsible for the operator’s strategy on developing customer relationships with the brand.
Six years later, Orr became Betfair’s PR manager for UK and Ireland, where he developed campaigns including ‘Switching Saddles’ with Victoria Pendleton, which culminated in the Olympic cyclist successfully riding a horse in a race at the Cheltenham Festival.
In March 2018, he was appointed head of horseracing PR, managing the brand’s strategy and its ambassadors.
Announcing the move on to LinkedIn, Orr wrote: “I’m delighted to share the news that I have started a new role with TXODDS.
“I’ll be working on, what I believe is, the most innovative and exciting sports data and betting development since the inception of the Exchange in 2000.
“TXODDS are 25 years in the betting business, producing accurate pricing and low latency data.
“They are also inquisitive trailblazers, with an insatiable appetite for innovation and delivering for their customers.
“I’m incredibly excited to be involved.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Betfair veteran Barry Orr joins TXODDS in PR role first appeared on EGR Intel.
Orr leaves the Flutter brand after over two decades in several positions including head of horseracing PR
The post Betfair veteran Barry Orr joins TXODDS in PR role first appeared on EGR Intel.