Former Betclic COO Julien Brun has announced he has started his tenure as the French operator’s new CEO following Banijay Group’s acquisition of Tipico.
Brun arrived at Betclic Group in July 2017 as its chief commercial officer, spending four years in the role before stepping into the position of COO.
Prior to joining the firm, he worked at Kindred Group for almost 12 years, eventually becoming general manager for Kindred’s French operations.
He also spent eight years, between 2000 and September 2008, atLa Française des Jeux (now FDJ United), spending the last five years as its marketing and ecommerce acquisition manager.
His new role as CEO of Betclic comes after parent company Banijay Group acquired a majority stake in Tipico for approximately €3bn (£2.6bn) last October.
The transaction will see both Betclic and Tipico sit under the Banijay Gaming banner. Banijay Group also runs a TV production arm.
The deal is expected to be completed midway through 2026. As part of the transaction, Brun and other execs had their positions reshuffled.
Betclic CEO Nicolas Béraud will become chair of the board of Banijay Gaming and Tipico chair Joachim Baca will become vice-chair of Banijay Gaming.
Tipico CEO Axel Hefer will stay in his current role. After the merger announcement, he told EGR the deal presented a “unique” opportunity for both brands.
As part of the deal, Banijay Group has also completed the sale of its 53.9% stake in bet-at-home to an undisclosed buyer.
Banijay Group CEO François Riahi and Betclic CFO Véronique Giraudon have also stepped down from the bet-at-home board following the divestment.
Taking to LinkedIn to confirm the new position, Brun said:“After seven incredible years working alongside our founder Nicolas Béraud, and serving as COO of Betclic, I am honoured to step into the role of CEO of Betclic Group.
“This journey has been a truly collective one, marked by a fantastic and successful development of the group – driven by growth, transformation and constant evolution – made possible by the commitment, talent and energy of our teams.
“This new role marks the opening of a new chapter in Betclic’s development. Our ambition is clear: to accelerate our growth through innovation, expansion into new opportunities and a continued focus on delivering remarkable product experiences to our users.
“I am excited to keep growing Betclic, to further strengthen our product and technology leadership, and to continue building a culture driven by impact, responsibility and excellence.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Betclic COO takes on CEO position following Tipico acquistion first appeared on EGR Intel.
Julien Brun starts his new role as part of parent company Banijay Group’s purchase of German betting giant last October
The post Betclic COO takes on CEO position following Tipico acquistion first appeared on EGR Intel.