BETBY has unveiled its newest marketing initiative in collaboration with the company’s fresh ambassador, Grandmaster Magnus Carlsen.
Entitled ‘Make Your Move’, the campaign highlights the challenges faced by operators in the igaming sector, such as accessing cutting-edge technology and a pool of experts to drive sustainable global expansion.
In the campaign video, Carlsen is portrayed strategizing and assessing various scenarios before making a decisive move that leads him to victory – a metaphor for the thoughtful decision-making required in igaming.
Pierre Pulis, Head of Marketing at BETBY, remarked: “Magnus Carlsen encapsulates the precision, strategy, and vision necessary to excel at the highest level – traits that align perfectly with BETBY’s objectives.”
Magnus Carlsen was introduced as BETBY’s ambassador back in October, when the CEO, Leonid Pertsovskiy, described his skillset as a perfect match for BETBY’s pursuit of innovation and excellence.
Regarding the partnership, Pertsovskiy expressed: “As BETBY continues to lead the industry with innovative sports betting solutions, Magnus will epitomize our dedication to quality, innovation, and strategic prowess. We are thrilled and honored to collaborate with such an esteemed sports icon.”
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