Bet365 has secured new sponsorship deals with German Bundesliga teams Hamburg SV (HSV) and VfB Stuttgart.
The operator has entered into a three-year agreement with the Hamburg outfit, who currently sit 15th in the league table after two games, having secured promotion from the second-tier last season.
As part of the deal, bet365 will have its branding featured on LED boards and media screens across the Volksparkstadion, in addition to publishing content across HSV’s digital channels.
The Stoke-on-Trent-based firm is whitelisted as an official sports betting operator within Germany, and has been an official global partner of the UEFA Champions League since August 2024.
A HSV statement read: “With bet365, HSV gains a partner that is actively dedicated to player protection and is fully committed to the promotion of responsible gambling.
“This partnership represents a shared commitment to excellence and innovation, and both HSV and bet365 look forward to a successful and productive collaboration.
“Through this partnership, both bet365 and HSV are eager to enjoy the excitement of the fans and experience some great Bundesliga moments together.”
In addition to the HSV deal, bet365 has also been named as the official team partner for fellow Bundesliga side VfB Stuttgart for the 2025-26 season.
Similarly to the HSV deal, bet365 will establish a brand presence across Stuttgart’s MHP Arena, in addition to publishing social media-specific content.
Stuttgart currently sit eighth in the table after the first two game weeks.
Alex Sefton, bet365’s global chief marketing officer, said: “We are excited to partner with VfB Stuttgart, a club with a rich history and a very passionate fan base.
“We look forward to supporting the Reds in this Bundesliga season and cannot wait to experience the atmosphere within the MHP Arena.”
Stuttgart’s chief marketing and sales officer Rouven Kasper added: “We are delighted to welcome bet365, one of the world’s leading online sports betting brands, as an official team partner of VfB Stuttgart.
“With bet365, VfB Stuttgart gains a partner that is actively committed to player protection and fully committed to promoting responsible gambling. This was a prerequisite for us entering into this partnership.”
The deals represent bet365’s latest foray into European football sponsorship.
The operator was named the official infotainment partner for Serie A champions Napoli back in July, securing a deal via its bet365 Scores brand.
The post Bet365 secures sponsorship deals with Bundesliga duo first appeared on EGR Intel.
Operator enters into exclusive partnership with Hamburger SV and is also named as the official team partner for VfB Stuttgart
The post Bet365 secures sponsorship deals with Bundesliga duo first appeared on EGR Intel.