Bet365 has launched its sportsbook and casino in West Virginia, taking the UK headquartered operator’s live US footprint to 18 states.
Players in the Mountain State will gain access to features including early payout when placing bets on sports and the firm’s newly launched in-house progressive jackpot game, Jackpot365.
New customers will be offered a “Bet $10, Get $150 + 50 Spins” promotion as well as 1,000 free spins and a $1,000 deposit match when playing on the casino product.
West Virginia’s total online GGR was $462m in 2025 and is expected to hit $776m by 2031, per H2 Gambling Capital data.
Trip Stoddard, bet365 head of development, described the West Virginia launch as “another important step in bet365’s continued expansion across North America”.
“As we grow our presence across the region, our focus remains on bringing customers the quality, depth and functionality that define the bet365 platform,” he said.
“With (NFL) football season just around the corner, it’s an exciting time to introduce our sportsbook and casino offerings to customers across the state.”
The rollout takes places weeks prior to the NFL and College Football season kicking off in September.
Other operators in West Virginia include DraftKings, FanDuel, Fanatics, Caesars and BetMGM.
Bet365 launched in Michigan in April, alongside expanding into Alberta, Canada, when the market went live in July. The company also made its debut in France in May.
Earlier this week, the operator unveiled a refreshed brand platform ‘We Know Betting’, with global deputy head of brand marketing Ben Reeves telling EGR the move will help demonstrate how bet365 “remains distinctive in the UK”.
Want to know more about the H2 Gambling Capital data behind this article? Register for free to learn more about exclusive H2 Gambling Capital market data and forecasts embedded within EGR’s editorial coverage – the numbers the industry’s leading operators, suppliers and investors rely on.
The post Bet365 launches sportsbook and casino in West Virginia first appeared on EGR Intel.
Mountain State debut takes UK-based online giant live in 18 states, as North America rollout continues
The post Bet365 launches sportsbook and casino in West Virginia first appeared on EGR Intel.