Bet365 has rolled out its ‘Winning is Everything’ campaign in the US and Canada as part of a significant marketing push from the privately owned giant.
The campaign, which was created in partnership with bet365’s agency partner VML, debuted on 14 March during Paramount’s coverage of the UFC Fight Night.
‘Winning is Everything’ will go live across TV, digital, social media, out-of-home advertising and audio channels, alongside a “significant” presence during sporting events.
The ad “celebrates the intensity and insight of the dedicated sports and casino fans” and positions the operator as a “leading destination” to bet with, according to bet365.
The spots will focus on the operator’s customer experience, responsible gambling commitments and regulatory compliance.
The launch comes on the back of bet365 signing a new long-term partnership with the UFC to become the MMA promotion’s official sports betting partner in North America.
The firm also opened a North American HQ in Denver, Colorado, last year with plans to employee 1,000 staff out of the hub.
Bet365 is now live in 16 US states, having most recently launched in Missouri when the regulated market went live in December.
VML has previously worked on campaigns for Dell, Ford, Microsoft and Nestlé.
Stephanie De Flora, bet365 US chief marketing officer, said: “Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for that exact mindset.
“It signifies our commitment to breaking through a cluttered marketplace and speaking directly to our core consumers.”
Glen Scott, VML chief creative officer, added: “‘Winning Is Everything’ is more than a line; it’s the inner voice of the serious sports fan finally getting spoken out loud.
“We wanted the work to feel like it was made for people who track the lines and take pride in seeing something others miss.
“With Jody Hill [American filmmaker] as the director, his storytelling was a perfect match for the work, and together we’ve created a campaign that respects the craft of betting as much as it celebrates the thrill of winning.”
The post Bet365 launches inaugural North America ad campaign in major marketing push first appeared on EGR Intel.
New ‘Winning is Everything’ campaign comes on the heels of operator’s fresh sponsorship deal with the UFC and opening of Colorado HQ last year
The post Bet365 launches inaugural North America ad campaign in major marketing push first appeared on EGR Intel.