The recognition follows earlier successes at the 18th Annual Shorty Awards, where the series received Bronze in the Branded Podcast category, as well as two Excellence awards at the 32nd Annual Communicator Awards in the Series-Video Podcasts 2026 and Series-Branded – Series 2026 categories.
Created as a multi-channel content campaign, Bet It Drives was designed to reposition GR8_TECH from platform provider to industry thought leader through personality-driven interviews and unscripted conversations with executives across the iGaming sector.
Distributed across YouTube, Spotify, Apple Podcasts and social media channels, the series has generated more than two million YouTube views and close to 300 media publications.
Yevhen Krazhan, host of Bet It Drives and Chief Strategy Officer at GR8_TECH, said: “Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations.”
The post Bet It Drives wins best marketing campaign appeared first on G3 Newswire.
The recognition follows earlier successes at the 18th Annual Shorty Awards, where the series received Bronze in the Branded Podcast category, as well as two Excellence awards at the 32nd Annual Communicator Awards in the Series-Video Podcasts 2026 and Series-Branded – Series 2026 categories. Created as a multi-channel content campaign, Bet It Drives was designed…
The post Bet It Drives wins best marketing campaign appeared first on G3 Newswire.