Belgium’s Gaming Commission, known as Kansspelcommissie, plans to implement new guidelines on gambling-related sports sponsorships, effective from January 2025.
Once these regulations are enforced, sports clubs in Belgium will be prohibited from entering into sponsorship agreements with companies promoting games of chance. Despite this limitation, the Gambling Act of 1999 will still permit the use of gaming operators’ logos and brand names by certain organizations, including foundations, supporter networks, websites, and online broadcast platforms.
The regulations will also impose restrictions on where logos can be placed on sports apparel. Specifically, logos are prohibited from appearing on the front of jerseys and must not exceed an area of 75 cm². These measures are part of a broader initiative aimed at protecting players, a strategy endorsed by Belgium’s Chamber of Representatives and supported by Stefaan Van Hecke of the Green Party.
### Football Leads in Belgian Sports Betting
Football remains a dominant force in Belgium’s sports betting market. Data from Kansspelcommissie reveals a notable rise in player accounts during the Euros 2024. Total bets placed online during the event amounted to €8.6 million, with the match between Belgium and Slovakia generating peak interest, reaching €14.9 million.
**FAQs**
**Is gambling legal in Belgium?**
Yes, gambling is legal in Belgium.
**What is the legal gambling age in Belgium?**
The legal age for gambling in Belgium has been raised from 18 to 21.