Banijay Group has said its €3bn acquisition of Tipico will help the wider group push towards €10bn in annual revenue in 2029.
Ahead of a strategic update from the business today, 26 March, Banijay Group said the Tipico deal and its move for All3Media in March would make it an “unrivalled powerhouse”.
Banijay Group includes Banijay Gaming, which houses Tipico and Betclic, while the rest of the group is focused on TV and film production and content.
Following the Tipico deal, management expect to source €100m in synergies in the mid-term, including around €70m in opex and €30m in capex.
Management are forecasting Banijay Gaming to have 10% adjusted EBITDA growth between 2025 and 2029.
An investor presentation published this morning ahead of the update stated the combined Banijay Gaming division reported revenue of €3.1bn in 2025.
The operator also has more than seven million active players, with sportsbook representing 82% of revenue versus 18% from igaming.
Additionally, 78% of revenue is derived from online channels. Bosses have pointed to ramping up and improving digital penetration as a key target for future growth.
Banijay Gaming also highlighted either organic or inorganic expansion into new markets, online casino legalisation and product-driven market share gains as key aims during the period.
Betclic is currently live in France, Portugal, Poland and Ivory Coast, where it holds podium positions across sports betting and igaming.
Tipico is the market leader in both verticals in Germany, while Admiral, which was also acquired by Banijay in the deal, is the number two sports betting operator in Austria.
François Riahi, Banijay Group CEO, said: “Over the past year, we have delivered a step-change in Banijay Group’s scale and positioning.
“With a strongly reinforced platform across content, live and gaming, we are building an unrivalled global entertainment powerhouse, ideally positioned to capture long-term industry growth and consolidation opportunities.
“The signing of these two transformative transactions marks a decisive step in our development. We are moving to a stronger, more powerful and cash-generative platform.
“Building on this momentum, our updated outlook reflects both the strength of our platform and our confidence in delivering sustained growth, robust cash generation and long-term value creation for our shareholders.”
The post Banijay Group says Tipico acquisition can help drive 2029 revenue to €10bn first appeared on EGR Intel.
French media and gambling giant lays out new vision following significant M&A, including further online penetration in gambling and taking a product-led approach
The post Banijay Group says Tipico acquisition can help drive 2029 revenue to €10bn first appeared on EGR Intel.