Bally’s has recorded group revenue of $657.5m (£488.5m) for Q2 2025, representing a 5.8% year-on-year (YoY) increase, courtesy of gains made across land-based and North American online efforts.
The company’s topline figure marks an improvement on the $621.7m generated in the corresponding quarter of last year.
Focusing on the Rhode Island-based operator’s online performance, Bally’s International Interactive amassed $206.1m in revenue, falling 10.2% YoY.
This was driven by the divesture of its Asia-facing online business in Q4 2024 in a management-led buyout.
However, International Interactive revenue rose 10% YoY when excluding Asia, as UK online revenue alone jumped 8.8%.
The UK benefitted from “continued strong player retention and monetisation”, according to bosses. The easing of marketing restrictions in Spain helped facilitate “strong” YoY growth, too.
Adjusted EBITDAR for the segment also grew marginally by 1.1% YoY to sit at $82.2m, with continued growth in the company’s core operations outweighing the effect of the divesture.
Last month, Intralot agreed to acquire the International Interactive branch of the business as part of a cash-plus-stock deal worth €2.7bn.
Terms of the deal include a cash consideration of €1.53bn, while a further €1.136bn of newly issued shares in Intralot, with an implied value of €1.30 per share, will make up the remainder of the deal.
North America Interactive revenue reported the steepest rise across all business verticals, recording growth of 21.5% YoY, totalling $56.5m.
That climb was aided by the addition of Queen Casino & Entertainment’s (QC&E) interactive business following last July’s acquisition, as well as growth in both online sports betting and igaming.
Adjusted EBITDAR for the region came to $2.5m, a marked improvement from the $2.2m loss posted in the corresponding quarter of last year.
Currently, Bally’s igaming offering is live in three US states and Ontario, while Bally Bet Sportsbook is live in 13 states.
Bally’s land-based casinos and resorts (C&R) revenue grew 14.7% to $393.3m, while C&R adjusted EBITDAR climbed 6.2% YoY to $106m.
On the impending Intralot deal, CEO Robeson Reeves said: “Following the completion of the transaction, which is expected in the fourth quarter of 2025, Intralot is expected to be a leading digital gaming operator and technology provider for lottery products.
“The combined company’s technology capabilities and presence in some of the most attractive markets in Europe and North America will allow Intralot to pursue new growth opportunities in gaming and lottery markets globally.
“This transaction is transformative for Bally’s as we unite our outstanding gaming and data technology with Intralot’s exceptional expertise in lottery.
“Together, we are creating a unique proposition that will pave the way for a new era of innovation and growth across the entire gaming spectrum.”
Reeves will become CEO of Intralot once the deal completes.
Topline growth, alongside an improved performance in land-based and North American interactive revenue, has seen Bally’s shares jump.
Release of the results yesterday, 11 August, sparked an uptick of 3.65%, meaning Bally’s shares are now valued at $9.95 per share.
The post Bally’s Q2 revenue climbs 6% ahead of International Interactive sale first appeared on EGR Intel.
Weeks on from news of Intralot’s acquisition of the non-US online segment, operator’s global Interactive division sees revenue fall 10.2% compared to last year after Asia disposal
The post Bally’s Q2 revenue climbs 6% ahead of International Interactive sale first appeared on EGR Intel.