Bally’s Interactive has introduced its unified sportsbook and casino application in Ontario, Canada. This move is part of the company’s ongoing efforts to enhance its product offerings within North America.
The Bally Bet application integrates the brand’s previously distinct casino and sportsbook services into a single platform for users. Powered by White Hat Gaming, Bally’s describes this release as a “significant milestone.”
Now, individuals residing in or visiting Ontario can engage in betting across both sports and casino verticals through one account, using the unified app and a universal wallet.
Customers transitioning from earlier platforms will receive guidance through in-app notifications, emails, and social media to facilitate their switch to the new system.
Robeson Reeves, Bally’s CEO, expressed excitement over the app’s release, highlighting its integration as a milestone for Bally’s. He noted, “This platform combines the features of our prior apps, offering Ontario players a seamless experience in both sports and casino betting. Our focus on enhancing player experiences continues as we aim to personalize the joy of using Bally Bet.”
Following its debut in New Jersey earlier this year, Ontario represents the latest market for Bally’s integrated app.
The Bally Bet sportsbook has also expanded to Massachusetts and Tennessee, supplementing the company’s igaming monopoly launch in Rhode Island.
The company also launched a UK-focused sportsbook for the Bally Casino website and mobile apps in August.
In November, Bally’s disclosed an agreement to sell its Asia-focused online gaming division to the current management team.
The news about Bally’s Interactive’s launch of the integrated app in Ontario was first reported by EGR Intel.