What does your business do?
What does the business do?
LetsCompareBets.com is a affiliate marketing website in the gambling / sports betting space registered in Jan 2007. As a gambling portal various niches within the gambling space are promoted from the website offering diversification of income streams. Services that have been promoted previously and currently include online bookmakers, tipsters, betting services, and betting systems.
The business has a .com domain because it helps with marketing the website to the largest and most profitable audience. Currently the site is aimed at the United Kingdom and Europe. However the website receives visitors globally.
Those familiar with the global gambling market will know that the United States of America has been relaxing the regulations about online gambling. Website owners are now allowed to market online sports betting and gambling to citizens of the USA.
Online gambling is being deregulated on a state by state basis. It’s unlikely all states will allow online gambling but it is expected that most will. So far 16 states have legalised sports betting online.
The market opportunity for online gambling in the US could reach $25 billion annual revenues by 2025 if 25-30 states deregulate online gambling. Europe’s online gambling industry already generates $30 billion annually and is highly prevalent in nations such as the U.K. where revenue per capita is ~$110. Applying similar consumption rates for the entire US population implies a $36 billion total addressable market.
Online betting and gambling businesses will be welcoming affiliate marketers with some excellent deals.
If you want to be an early entrant into online affiliate market for online gambling in the USA then this LetsCompareBets.com may be the answer.
Business strengths
Established website with profit for over 10 years operating in the betting/ gambling niche.
Saving the owner years of work agreeing link swaps, creating content, and online trust. Ensuring a good spread of incoming links giving the owner peace of mind that links will not be withdrawn due to change of ownership.
I am not paying for any links.
Opportunity to promote to a US audience.
Traffic via search engines.
Low customer acquisition cost.
High levels of automation
Affiliate websites are all about content. Converting eyes on the page to customers of your chosen affiliate partners. The owner can get involved with as little or as much of the content creation as they wish. There are various options for content creation, which I can the buyer about.
High profit margins
Gambling affiliate marketing has some of the highest profit margins available to affiliate marketers. This is one reason you rarely see established profitable gambling websites being sold.
Ability to promote multiple products and services to different audiences.
Key day to day operations
There are no day to day operations required, but, I have not been able to give any time to this website.
A new owner could focus their time on content creation, finding freelancers to write about sports, and other search engine optimisation like find good directories to list on.
A little time could be spent setting up affiliate accounts with new bookmakers and promoting their services.
Software used
LetsCompareBets uses wordpress with Divitheme. Wordpress is free and is awesome so that’s why it is being used. Divitheme is a premium theme and is brilliant for people who want control over the design of their website but do not have coding skills. The cost in minimal and saves the owner lots of money because you won’t need to pay for developers if you don’t want to. You have full control over the design of the site which can be optimised for converting visitors to sign ups. The new owner gets the theme. The theme can also be used on multiple websites.
LetsCompareBets also uses Cloudflare for reasons of search engine optimisation and security. This is free.
Assets
Domains. There is one domain and two subdomains. Registered in 2007.
Websi
How does your business make money?
Promotions of betting services via affiliate links and marketing.
Promotions of bookmakers. Bookmakers normally have a revenue sharing model or a one cash payment for sign ups. Revenue sharing ensures you share in the profit from active punters for life.
Opportunities for new owner
Promote to the US market. This is a massive opportunity. Please note that to market online bookmaker services you need to purchase a license in each state. This is a good thing because it ensures a barrier to entry that will keep out a lot of your competition. The cost is a few hundred dollars per state. The online bookmakers are very helpful and will guide the owner through the process of registering.
Increase content production
LetsCompareBets has a freelance sports writer working already. Producing content for a very reasonable rate.
Review articles are a good way of increasing traffic and conversions.
Search engine optimisation. I can help the new owner implement a plan.

More content coupled with search engine optimisation will produce more page views and more profit.
Start selling to new audiences. The website regularly gets visitors looking for tips. Tipster services could easily be promoted. I run a series on football bet trading on Betfair for a while for fun. I had a lot of people asking questions and there was lots of visitors looking for bet tips and gambling tips. Various affiliate schemes exist allowing website like this one to promote tipster services.
Increase promotion of existing affiliate partners.
Do more advertising deals. Collaborate with other website owners in the niche.
Owners will need to apply to bookmakers for affiliate accounts.
Why are you selling this business?
No time. I have two young children and I am self employed. I also have another project that will be talking all my time. I would rather pass this to someone else to own and run rather than letting slip into decline.
Who would this business be perfect for?
Anyone. The owner has the choice of creating content themselves or using a paid author, or, a combination of the two.
Content provided is currently focused on the English Premier League.
Website owners or SEO companies already operating in this niche.
Inventory
Units: –
Value: –
Assets

Brand assets
Domains
Relevant email accounts
Website files, source code and content

Social Media
Mailing List: 380 email addresses
Post sale support
Included