1) What’s the current situation of the site? Monthly revenue for 2025, etc.
Currently, the site is averaging $1,000+ per month from affiliate commissions, guest posts, and listing fees combined. Revenue can fluctuate, with some months reaching $5,000+ depending on deals with operators and guest posting demand.

2) Real expenses? (staff, hosting?)
Expenses are very minimal:

Hosting: $10/month

Domain renewal: $20/year
There are no fixed staffing costs since I personally manage the publishing. This makes the site highly profitable with very low overhead.

3) How often is content published? Who manages content creation?
I handle publishing myself. On average, 3–4 new articles per week go live.

Brand reviews: Provided directly by operators, I optimize them for SEO before publishing.

Informational content (e.g., best online casinos in India, UK, USA): Originally outsourced to professional writers, but at present there are no content costs as this is managed in-house.

4) I see a big drop between Jan/Feb 2024, what happened there?
Yes, this was due to the Google HCU update, which caused traffic to drop from ~100K/month to ~3K/month. Since then, the site has been recovering and is currently back to around 5K/month. With consistent content publishing and SEO, there’s strong potential for further recovery and growth.

5) About the backlinks (81k) — how were they acquired, and is there any penalty risk?
The backlinks were acquired mainly through paid guest posts and outreach, done carefully with Google’s guidelines in mind. The strategy has been cautious and sustainable, minimizing the risk of penalties. The strong backlink profile is a valuable asset that supports long-term SEO growth.

6) What are the main affiliate programs and how’s their stability?
We typically work on a fixed-fee + revenue share model.
Previously, when traffic was at 100K/month, we secured large fixed-fee deals with Indian operators (e.g., 4RABET).
Currently:

4RABET (50% RS) generates $500–$1,000/month depending on FTDs and RDs.

Other partnerships remain stable, and new brands are actively looking for placement.

7) Traffic is mainly India — will that impact conversions/growth?
Initially, the site was built for the Indian audience. However, we’ve since expanded content to Tier 1 markets such as Canada, UK, Germany, and Australia. The traffic mix can be further diversified, which offers huge potential for growth in higher-value GEOs.

8) And finally, what’s the reason for the sale at this stage?
The site is listed on Flippa mainly to explore offers. I don’t have a strong need to sell, but if I receive a fair deal, I’m open to it. Otherwise, I will continue to grow the site myself since I know it has solid potential.