HouseOfOdds: Business Overview
HouseOfOdds is a U.S.-based, API-driven sports betting odds comparison platform purpose-built for the iGaming affiliate industry. Developed on a modern “React on Rails” stack, the platform aggregates and normalizes live odds data from multiple bookmakers into a clean, high-conversion interface designed for SEO scaling and affiliate monetization. Launched less than one year ago, HouseOfOdds functions as technical infrastructure — not a content blog — with clear use cases for affiliate media networks, sportsbook operators, and data arbitrage firms.
Platform Architecture and Value Proposition
HouseOfOdds is structured around a three-tiered architecture: a tech layer (bookmaker APIs and real-time ingestion engine), a monetization layer (CPA and revenue share-ready affiliate linking), and a distribution layer (SEO-ready pages for scaling organic or paid traffic). This model makes the asset attractive to both passive affiliate operators and strategic buyers in the sports betting ecosystem. Unlike legacy blogs, the platform is positioned as a scalable odds aggregation layer — providing extensibility into future-facing features such as alerts, line movement tracking, historical odds, and account-based personalization.
Key Engagement Metrics (Last 30 Days)

Users: 3,931
Page Views: 13,557
Pages per Session: 2.90
Average Engagement Duration: 1 minute 45 seconds
Top Traffic Sources: 94% Direct, 3.3% Organic Search
Top Markets: China, United States, India, Brazil, Singapore

Tech Stack and Scalability
Built using React on Rails, the platform is designed for extensibility and performance. Its normalized odds engine allows seamless ingestion of live data from multiple bookmakers, eliminating the need for editorial upkeep. The architecture supports further development into arbitrage detection, alert systems, or B2B sports trading tools, offering a natural evolution into SaaS or enterprise affiliate models.
Operating Costs and Lean Infrastructure

Monthly Expenses:
Domain Registration: USD $10
Hosting: USD $50
API Access: USD $119

The platform runs with minimal ongoing expenses and no current payroll or team overhead. This low-cost base makes it ideal for acquisition by either a solo operator or an institutional group seeking bolt-on value.
Commercial Potential and Monetization Pathways
While not currently monetized, HouseOfOdds is structurally ready to integrate standard iGaming affiliate models, including cost-per-acquisition (CPA), revenue-share, and hybrid deals with global sportsbooks. Buyers can immediately activate partnerships via platforms like Impact, PartnerMatrix, or direct bookmaker networks. The clean UX and page structure lend themselves to high conversion rates once traffic acquisition is scaled.
Strategic Fit and Buyer Profile
This asset is particularly well-suited to iGaming media groups, SEO affiliate roll-ups, sports data firms, or international operators looking to internalize their odds comparison layer. With zero reliance on content publishing and a technical foundation already in place, HouseOfOdds is a plug-and-play opportunity for any buyer looking to expand their sports betting funnel, develop a proprietary data product, or build a content-light affiliate asset.
Growth Opportunities
Develop real-time arbitrage and alert tools to drive user retention and session time. Expand into historical odds tracking and prediction analytics for pro user segments. Activate affiliate deals to monetize existing traffic, especially in key regions like the U.S. and Brazil. Implement localization to grow search presence in non-English markets. Add a user account layer for watchlists, alerts, and personalized feeds to increase engagement and LTV.
Why Acquire HouseOfOdds
HouseOfOdds offers an acquisition-ready sports betting tech platform with an affiliate-first design, engineered for traffic scaling and monetization. It requires no content production, no team, and minimal overhead — with a robust tech stack and untapped commercial levers. For buyers in the iGaming, affiliate, or data space, this is a unique chance to own a future-facing, scalable infrastructure asset with real market application.
Assets Included in Sale

Primary Domain
Website Files and Codebase
Brand Assets (Logos, Style Files)
Unique Frontend Design
Platform Built in React on Rails
No Post-Sale Support Included