Assets >Betpluto
Asking:
$130k

SaaS

Verified Listing

Betpluto

Business Snapshot
SHORT
DESCRIPTION
BetPluto.com, founded in Sweden in 2021, is a fully owned iGaming technology platform that delivers high-margin, scalable white-label casino and sportsbook infrastructure. Operating with a SaaS-like model and requiring minimal overhead, BetPluto offers a turnkey solution for entrepreneurs entering the global online betting market. With an average monthly profit of USD $3,318 and exceptional 97% profit margins, the platform is a lean, profitable operation ready to scale.
CORE DETAILS
iGaming technology platform
Age 4
FINANCIAL & PRICING
Asking:
$130k
Asking $130k
Revenue $EUR €34,872
Profit $33,852
Profit Multiple 3.3
Revenue Multiple 3.2
TRAFFIC & ENGAGEMENT
SEO & AUTHORITY
Authority 2
Keywords 1
Ref Domains 79
Backlinks 118

About the Business

Profitable iGaming platform with 97% margins, $3.3K avg. monthly profit, full code ownership, and global SaaS-scale potential in a $90B+ market

BetPluto.com, founded in Sweden in 2021, is a fully owned iGaming technology platform that delivers high-margin, scalable white-label casino and sportsbook infrastructure. Operating with a SaaS-like model and requiring minimal overhead, BetPluto offers a turnkey solution for entrepreneurs entering the global online betting market. With an average monthly profit of USD $3,318 and exceptional 97% profit margins, the platform is a lean, profitable operation ready to scale.
The business generates revenue by offering either full platform ownership or customizable white-label licenses, with all supporting infrastructure, onboarding, and partner integrations included. Backed by modern PHP architecture, Betby sportsbook APIs, and Slotegrator casino integration, BetPluto combines powerful tech with simplicity and speed of deployment.
Cost Breakdown

Monthly Operating Costs: USD $100
Hosting & Infrastructure: USD $98
Domain Registration: USD $2

Revenue Insights (Last 12 Months)

Highest Earning Months: December 2024 ($15,699), October 2024 ($12,600)
Low Activity Months: July and March 2025 (no revenue; stable $100 hosting cost)
This variability aligns with the timing of full-code ownership sales and strategic client onboarding cycles.

Key Business Highlights

100% Ownership Model: Buyers can acquire the full platform source code, enabling complete control and retention of all future revenue.
White-Label Licensing: Also offered as a recurring SaaS-style rental with platform support and branding customization.
Global Infrastructure: Built to support clients worldwide, with multi-language and multi-brand flexibility.
Crypto-Ready: Payments and partner integrations support cryptocurrency, expanding appeal to privacy-focused and international clients.
Low Churn: Churn rate of just 10%, attributed to high-touch onboarding and personalized support.
Scalable Architecture: Built on a modular PHP/MySQL backend and WordPress front-end, optimized for rapid updates and custom builds.
Game & Betting Engine: Seamless Slotegrator casino integration (slots, tables, live games) and Betby-powered sportsbook with real-time API odds.

Customer & Market Position

Active Subscribers: 2
Email Subscribers: 680
Referring Domains: 79
Backlinks: 118
Top Traffic Channel: Direct
Current SEO Footprint: Limited to 1 organic keyword and Authority Score of 2—significant growth potential.

Social Media Presence

Combined Following: 680+ across Instagram, Facebook, Twitter, Pinterest, and Threads
Engagement: Used primarily for brand positioning and client acquisition outreach

Team Structure

Owner-Operated: Solo founder manages all client interaction and technical onboarding.
Time Commitment: 5–10 hours per week, focused on new client communication and minor technical updates.
Tech Stack: PHP, MySQL, WordPress, Betby Sportsbook API, Slotegrator casino integration

Growth Opportunities

Productize the SaaS Model: Package the platform as a subscription or licensing solution for recurring revenue scalability.
SEO Optimization: With minimal organic presence, strategic content marketing and link-building could unlock substantial inbound growth.
International Expansion: Tap into high-growth iGaming markets in Latin America, Asia, and Africa.
Affiliate Sales Model: Develop lead generation via affiliate networks and iGaming influencers.
Regional Licensing & Resellers: Offer geo-exclusive deals or resale rights to new B2B clients and agencies.
Platform Add-ons: Launch tiered plans with added features such as player analytics, CRM, and marketing automation.

Assets Included in Sale

Domain: BetPluto.com
Full Source Code: Complete backend and front-end files
White-Label Setup Materials: Onboarding guides and documentation
Design & Branding: Logo, UI templates, and marketing assets
Email List: 680 subscribers
Technology Stack: Fully functional iGaming engine and CMS integration
Marketing & SEO Tools: Ahrefs, Google Search Console, Google Analytics access
Social Media Accounts: Instagram, Facebook, Twitter, Pinterest, Threads
Partner Integrations: Betby (sportsbook) and Slotegrator (casino) documentation
Post-Sale Support: Full transition support, onboarding walkthroughs, and tech handoff

Why Acquire BetPluto?

Turnkey iGaming business with proven profitability and extremely lean operations
Massive SaaS-style potential in a $90B+ global industry
Full tech ownership with no third-party dependencies
Crypto-enabled and built for rapid international deployment
Ideal for entrepreneurs, digital agencies, or operators seeking passive, high-margin revenue

About the Seller
The founder is shifting focus to a new venture and offers full post-sale support, including partner introductions, client onboarding materials, and technical guidance to ensure a smooth transition.

Performance Overview

Quick Overview

Performance Data

Age 4 years
iGaming technology platform

Complete business performance snapshot

Financial Performance

Annual Revenue €
34,872
Annual Profit €
33,852
Profit Margin
97%
Profit Multiple
3.3x

SEO & Authority

Authority Score
2
Total Keywords
1
Referring Domains
79
Backlinks
118

Sale Information

Asking Price
€130000
Revenue Multiple
3.2x
Message Seller for Details
Performance Data
Age 4 years iGaming technology platform
Complete business performance snapshot
Financial Performance
Annual Revenue €
34,872
Annual Profit €
33,852
Profit Margin
97%
Profit Multiple
3.3x
Traffic & Engagement
Total Users
Monthly Page Views
Pages/Session
SEO & Authority
Authority Score
2
Total Keywords
1
Referring Domains
79
Backlinks
118
Sale Information
Asking Price €130,000
Negotiation Status
Price Reduction %
Revenue Multiple 3.2x
Message Seller for Details
Key Performance Indicators Latest
Annual Revenue
0
Multiple 3.2
Avg Monthly Revenue
0
Profit €2.8K
Total Users
0
Engagement %
Net Profit Margin
0%
Annual Profit: €K
Message Seller for Details
Business Snapshot
Age 4 years iGaming technology platform
BetPluto.com, founded in Sweden in 2021, is a fully owned iGaming technology platform that delivers high-margin, scalable white-label casino and sportsbook infrastructure. Operating with a SaaS-like model and requiring minimal overhead, BetPluto offers a turnkey solution for entrepreneurs entering the global online betting market. With an average monthly profit of USD $3,318 and exceptional 97% profit margins, the platform is a lean, profitable operation ready to scale.
Financial & Pricing
Annual Revenue
€EUR €34,872
Annual Profit
€33,852
Monthly Revenue
€2,906
Monthly Profit
€2,821
Profit Margin
97%
Profit Multiple
3.3x
Revenue Multiple
3.2x
Asking Price
€130,000
Original Price
Price Reduction
%
Negotiation Status
Operating Expenses Monthly Operating Costs: USD $100 Hosting & Infrastructure: USD $98 Domain Registration: USD $2
Traffic & Engagement
Total Users
Unique Visits
Monthly Page Views
Total Page Views
Pages / Session
Avg Engagement (s)
Engagement Rate
%
Traffic Channels
{openai_traffic_channels.choices_0_message_content}
Top Countries
SEO & Authority
Authority Score
2
Total Keywords
1
Referring Domains
79
Backlinks
118
Top Keywords
Message Seller for Details
Traffic & Market Analysis
Total Users
Monthly Page Views
Pages / Session
Engagement Rate
%
Avg Engagement (s)
Trend: Users & Page Views
Traffic Channels
Top Countries
Top Keywords

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Validation Status

Verified & Data-Checked Listing

This listing has been carefully reviewed by UpperMatch or an approved broker to confirm the accuracy of the information provided.

Our review team has validated:

  ◦ Revenue

  ◦ Key Expenses

  ◦ Traffic

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