Rise & Hustle has launched sports betting within its street game platform through a new partnership with sportsbook platform provider Altenar.
As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside esports coverage and traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.
“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”
The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.
The post Altenar to power Rise & Hustle sportsbook offering in Nigeria appeared first on G3 Newswire.
Rise & Hustle has launched sports betting within its street game platform through a new partnership with sportsbook platform provider Altenar. As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside esports coverage and traditional sports to Rise & Hustle’s players…
The post Altenar to power Rise & Hustle sportsbook offering in Nigeria appeared first on G3 Newswire.