ALT Sports Data has secured $5m (£3.8m) in financing in a fundraising round led by Game Changers Ventures to follow up on its $5m round in April 2025.
The supplier, which has carved out a niche as a betting data supplier for underserved sports, was also backed by Relay Ventures, Scrum Ventures and existing investors.
The California-based business said the funds would be used across product development, AI, integrity solutions and international expansion.
Bosses will also deploy the capital across league onboarding processes, fan engagement and compliance products.
ALT Sports Data’s League Operating System, the vector by which it offers its multitude of services to league partners, will benefit from further investment.
The system allows league partners to cherry pick solutions offered by the supplier, before bolting on new services as the relationship grows.
ALT Sports Data currently has data deals in place with Formula 1, the World Surf League, the X Games and Major League Table Tennis.
In total, the supplier has agreements in place with more than 30 sports leagues and properties, spread across betting rights, integrity, streaming and media deals.
The supplier counts operator partners such as bet365, Caesars Entertainment and Betway on its books.
The group also named former Better Collective head Jake Cassaday as its new CEO in May, as he came into the fold to replace founder Joe Dunnigan.
Dunnigan, who co-founded ALT Sports Data with fellow GoPro alum Todd Ballard, shifted to become chief commercial officer.
ALT Sports Data noted it had seen “significant growth over the past 18 months”, underpinned by the Formula 1 deal and new operator partnerships.
Back in April 2025, the group secured $5m in a funding round co-led by Relay Ventures and Eberg Capital.
On the new financing, Cassaday said: “Our business succeeds when our league partners succeed.
“We give leagues, regardless of size or stage, the infrastructure to grow their audiences, strengthen fan relationships and build lasting commercial value around their sport.
“This financing allows us to expand those capabilities for current and future partners, and to keep investing behind the leagues we serve.”
Roger Ehrenberg, Game Changers Ventures founder and managing partner, added: “What attracted us to ALT Sports Data is the company’s alignment with the leagues it serves.
“The team has built technology, services and commercial capabilities that help sports organisations participate more effectively in today’s marketplace.
“As the demands on leagues continue to expand, we believe that approach becomes increasingly valuable.”
The post ALT Sports Data lands $5m in financing led by Game Changers Ventures first appeared on EGR Intel.
Niche sports betting supplier to deploy capital across product development and international expansion following “significant growth over the past 18 months”
The post ALT Sports Data lands $5m in financing led by Game Changers Ventures first appeared on EGR Intel.