May was a month of momentum. Some brands stayed strong at the top, while others made big moves across new territories.
Using data from PartnerMatrix Intelligence, which monitors affiliate traffic across thousands of publisher websites, we tracked which igaming brands are leading, where they are gaining traction and which affiliates are sending the most visitors.
Bet365 continues to lead globally, dominating sports traffic in the US (1.04 million visits), UK (843,000) and Brazil (698,000). Its consistent performance in regulated markets, paired with trusted affiliate partnerships, reinforces bet365’s status as a reliable market leader.
But it is 1xBet that has the widest reach. Active in over 20 countries, it shows standout performance in India (286,000 visits), Nigeria (533,000) and Russia (327,000). Its aggressive affiliate acquisition in less regulated regions continues to drive high traffic and strong visibility.
Betano is another brand on the rise, making an impact in both mature and emerging markets. With strong traffic in Brazil (248,000), Germany (108,000), Nigeria (695,000) and Romania (86,000), its growth is a result of targeted affiliate strategies and strong local partnerships.
Meanwhile, Superbet remains the strongest regional force, especially in Poland, where it recorded a massive 987,000 visits, the highest of any brand in a single European market.
In the casino vertical, affiliate focused brands like WOW Vegas (US with 227,000), Vulkan Vegas (Poland with 398,000), and 1xSlots (Argentina with 15,000) are climbing fast thanks to search optimised content and trusted publisher relationships.
You can find the full May dataset below:
All insights in this report are powered by PartnerMatrix Intelligence, a leading affiliate analytics solution within the EveryMatrix Group. PartnerMatrix Intelligence monitors traffic across a global network of affiliate websites in over 85 countries, tracking millions of visits, rankings and top-performing publishers across the igaming space.
The data reflects actual traffic performance from SEO and content-based affiliates promoting both sports and casino brands worldwide, helping operators understand where their exposure is happening and how they compare against the competition.
The post Affiliate Tracker: bet365 remains dominant in sports traffic first appeared on EGR Intel.
PartnerMatrix Intelligence delivers its latest affiliate traffic insights across more than 85 jurisdictions for sports betting and igaming firms
The post Affiliate Tracker: bet365 remains dominant in sports traffic first appeared on EGR Intel.