An ambition of redefining how operators and partners connect in iGaming was stressed in June 2025, as BetConstruct pulled back the curtain on the Affigates affiliate ecosystem.
Boasting more than 4500 affiliates, 630 active partner operators, and access to over 30 million players, the company confidently stresses that the solution is already making a significant impact around the world.
Ahead of next week’s ICE Barcelona and accompanying iGB Affiliate, Affigates CPO, Vahe Vardanyan, reveals the inner workings of the ecosystem, what truly makes it standout, the specific geographies to be targeted and much more.
SBC News: Affigates was launched 6 months ago. What successes have you witnessed during this interim period?
Vahe Vardanyan: Although Affigates was officially launched as an ecosystem in 2025, our journey in the industry goes back more than 10 years through our affiliate management software. So this market is not new to us – what’s new is the scale and ambition of what we’re building now.
In the past six months, we’ve seen strong validation of our approach: Affigates received two industry awards – Technology of the Year and Innovation of the Year — and, more importantly, we’ve built successful business cases across multiple GEOs, from east to west.
Overall, this period has been about technological innovation combined with real, measurable partner success.
SBCN: Could you talk us through the inner workings of the brand and the advantages it brings to interested parties?
VV: Affigates is designed as a full ecosystem rather than a standalone product. We provide true A-to-Z coverage of affiliate management – from powerful, flexible software to professional, dedicated affiliate managers who work closely with our partners.
This combination allows brands to focus on growth while we handle both the technology and the human expertise needed for an efficient, transparent, and scalable affiliate operation.
SBCN: When looking at things from a global perspective, what is the current market coverage for the brand?
VV: Affigates has a truly global footprint. With more than 600 brands in our ecosystem, we are active across LatAm, Europe, Asia, and the rapidly growing African market.
Our coverage spans from east to west, allowing us to adapt to different regulatory environments, traffic sources, and business models while maintaining a consistent operational standard worldwide.
SBCN: International expansion is critical for growth and momentum. Where can we expect you to target next, and why?
VV: In recent months, LatAm and Africa have been particularly interesting for us due to the unique challenges and opportunities they present. We’ve already identified effective ways to guide partners in these regions toward success.
That said, these markets are not our sole focus – every region requires its own strategy and dedication. What excites us most is working in markets where complexity exists, as that’s where our ecosystem delivers the most value.
SBCN: What do you believe sets Affigates apart from competitors?
VV: The model itself is the key differentiator. Many competitors offer strong solutions for individual aspects of affiliate management, whether that’s software, tracking, or services.
Affigates brings all of this together into a single, holistic ecosystem, delivering a complete user experience rather than fragmented tools. That’s where we truly stand out.
SBCN: What plans do you have for the future? Where is Affigates heading?
VV: We’re scaling globally, improving the ecosystem, and making sure affiliates and operators sleep better at night.
An ambition of redefining how operators and partners connect in iGaming was stressed in June 2025, as BetConstruct pulled back the curtain on the Affigates affiliate ecosystem. Boasting more than 4500 affiliates, 630 active partner operators, and access to over 30 million players, the company confidently stresses that the solution is already making a significant