Supplier to enhance its sportsbook offering with Abelson’s comprehensive Football Player Markets across pre-match and in-play
Abelson Sports, a leading provider of sports data solutions, has agreed a new partnership deal with BETBY, the global innovation-led sportsbook supplier, to supply its full suite of goalscorer and card markets.
Under the agreement, BETBY will integrate Abelson’s pre-match and selected in-play coverage, enabling players to access an expanded range of football betting options including first and anytime goalscorers, as well as player booking markets.
While the agreement initially centres on player goalscorer and card markets, both parties are exploring the potential to expand the collaboration across additional third-party distribution channels.
BETBY, known for its strong in-house virtuals product and forward-thinking approach to sportsbook innovation, has been actively expanding its offering through best-in-class external providers.
The latest partnership agreement further enhances Abelson Sports’ reputation as a hub for innovative betting content, ensuring its clients can capitalise on new opportunities across popular global sports with minimal integration effort.
Simon Temple, Chief Operations Officer at Abelson Sports, said: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move. They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem.”
Sergey Tsukanov, Chief Sportsbook Officer at BETBY, added: “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour.”
The post Abelson Sports partners with BETBY to power goalscorer and card markets appeared first on G3 Newswire.
Supplier to enhance its sportsbook offering with Abelson’s comprehensive Football Player Markets across pre-match and in-play Abelson Sports, a leading provider of sports data solutions, has agreed a new partnership deal with BETBY, the global innovation-led sportsbook supplier, to supply its full suite of goalscorer and card markets. Under the agreement, BETBY will integrate Abelson’s…
The post Abelson Sports partners with BETBY to power goalscorer and card markets appeared first on G3 Newswire.