Welcome to the Weekend Report, where iGB looks at the news you may have missed across the last few days. This week, Allwyn launches National Lottery scratchcard delivery service, GamCare debuts new TV campaign and ComeOn launches new ads with Hollywood actor.
Allwyn to commence National Lottery scratchcard deliveries
First, Allwyn has partnered with on-demand convenience delivery company Gopuff to launch a physical, National Lottery scratchcard delivery service.
Players in 16 cities across England and Wales can have scratchcards delivered directly to their homes. Scratchcards can be delivered in as fast as 15 minutes alongside orders of everyday essentials.
Customers will face a limit of 10 scratchcards per transaction, in line with the same limit for in-store purchases. Other responsible gambling measures included within the new deal will be ID checking.
“We’re always looking at ways to respond to the ever-evolving retail environment and the changing ways people are buying grocery products – with ease and convenience being key factors,” said Allwyn’s Retail Revenue & Customer Director, Alison Acquaye-Acford. “Through this new partnership with Gopuff, we’re doing just that.”
GamCare debuts new television campaign
Next, GamCare has launched a new campaign across selected ITV on-demand channels in London and Scotland.
In what is a first for GamCare, adverts will appear when viewers stream programmes across the ITV portfolio. This includes sports programmes and shows such as Coronation Street and Emmerdale.
The ‘Break Free from the Feeling’ campaign will promote the support and services available from GamCare. It will also highlight the risks associated with gambling.
“We hope our campaign will ultimately encourage more people to reach out to the helpline for the support they need,” GamCare said.
Scientific Games and Delaware Lottery reveal iLottery initiative
Elsewhere, Scientific Games has partnered up with the Delaware Lottery to launch a new iLottery program.
The online sales programme will offer players access to more than 250 eInstant games. It will also be integrated with the existing Delaware Lottery Players Club online loyalty programme.
The new programme expands on Scientific Games’ suite of products across the Delaware Lottery’s full portfolio. This includes sports betting, instant game management, gaming machine central monitoring, and a lottery central gaming system.
“iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games,” Delaware Lottery Director Helene Keeley said. “Launching an integrated, iLottery program offers our players the opportunity to experience the thrill of playing how they choose, at retail or online, so we can continue driving maximum transfers to the state’s General Fund.”
ComeOn partners Hollywood star for TV ads
Finally, ComeOn Group has linked up with Hollywood actor Jeremy Piven to launch a television advertising campaign in Ontario, Canada.
Piven, a long-standing ambassador for ComeOn, will appear in a series of adverts. These will focus on ComeOn’s offering in Ontario, which includes both online casino and sports betting.
ComeOn entered Ontario in 2022 with an initial online casino offering before expanding this with its full proprietary sportsbook in late 2024.
“Our headline campaign brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution,” ComeOn Chief Commercial Officer Efi Peleg said.
Allwyn, GamCare and Hollywood’s Jeremy Piven feature in the Weekend Report this week.