Alberto Eljarrat, CEO of Sportium, joins Kyle Goldsmith, senior reporter at iGB, at ICE Barcelona 2026 to discuss the operator’s growth trajectory and the principles underpinning its expansion.
Eljarrat explains that Sportium’s land-based DNA continues to shape its digital strategy. Compliance, responsible gambling and tax adherence are positioned not as limitations, but as strategic assets, particularly as regulation tightens across global markets.
He argues that this foundation has allowed Sportium to scale sustainably, all the while maintaining trust with regulators and customers.
Deep localisation powers Sportium’s growth strategy
A central theme in the discussion is localisation. Eljarrat stresses that markets, particularly across Latin America, cannot be treated as the same. “Every country in LatAm is a different story,” Eljarrat adds.
Successful expansion requires deep local understanding, ranging from customer behaviour and sports preferences to cultural context and language nuance. Strong local operations have been critical to Sportium’s ability to grow across multiple jurisdictions. “That distinguished us from other international operators,” Eljarrat remarks.
Why omnichannel execution matters as regulation tightens
Sportium’s sustained annual growth of more than 30% over recent years has been driven by a combination of organic performance and selective acquisitions, supported by a tightly integrated omnichannel model.
Land-based operations provide visibility, trust and cross-selling opportunities, while digital channels deliver scale and efficiency. Under increasingly restrictive advertising regimes, that omnichannel approach has also helped Sportium maintain brand visibility and gain market share.
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Alberto Eljarrat joins Kyle Goldsmith to discuss the operator’s growth trajectory and the principles underpinning its expansion.