Episode 29: Is the slot market ready for Big Daddy energy?

  • UM News
  • Posted 1 month ago
00:00 / 00:00

Right to the Source returns with its first episode of 2026, and this week Ed Birkin and Robin Harrison are joined by Erland Hellström and Simon Hammon of slot disruptor Big Daddy Gaming.

 

Hellström is a veteran of Evolution and Hammon’s slot heritage stretches back to NetEnt’s Starburst, so there’s some serious muscle behind Big Daddy Gaming. But how are they going to build something that can disrupt an established order in a busy market?

Apple over Android? Right to the Source is there with you.

Who’s the Big Daddy?

With a commercial model designed to appeal to operators facing the squeeze from higher taxes and tougher regulations to a refined approach to game development, they say it’s about bringing a sense of fun back to an increasingly commoditised product.

Hellström and Hammon talk RTP, aggregation disruptions and saturation in this interview to kick off the year. We promised you more guests in 2026, and we’re holding ourselves to that!

 Right to the Source returns with its first episode of 2026, and this week Ed Birkin and Robin Harrison are joined by Erland Hellström and Simon Hammon of slot disruptor Big Daddy Gaming.  

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