Soft2Bet has hired Samuele Traversin as the firm’s new executive vice-president of business strategy and corporate development.
The move comes after the supplier announced its appointment of Andrew Cochrane as chief commercial officer (CCO) on Wednesday, 14 January.
The two will work together to deliver Soft2Bet’s ongoing worldwide expansion plans.
Traversin has more than 15 years experience in the industry, having worked across B2C, B2B and platform businesses.
Throughout his career, he has held senior in-house and advisory roles with leading operators, platform providers and investors, including Entain and Lottomatica.
The exec served as Lottomatica’s corporate strategy and development director between 2021 and 2024, having joined from Entain.
Traversin said: “I am thrilled to join Soft2Bet at such a pivotal moment in its growth.
“What drew me to the organization is its unique ability to maintain an agile, founder-led entrepreneurial mindset while operating at a significant global scale.
“Working closely with Andrew Cochrane and the leadership team was a decisive factor for me; the combination of strong commercial excellence and the company’s technological dominance presents a massive opportunity to do something truly meaningful in the industry.
“In my role as EVP I will be supporting the CCO and the wider group on core business strategy and corporate development.
“My primary focus will involve shaping strategic priorities, evaluating global growth opportunities and supporting M&A and partnership initiatives.
“Having spent over 15 years navigating the global gambling and gaming landscape across Europe, North America, and Latam, I look forward to contributing that experience toward disciplined scaling and long-term value creation for the group.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Soft2Bet continues hiring spree with former Entain exec named EVP first appeared on EGR Intel.
Samuele Traversin will support newly appointed chief commercial officer Andrew Cochrane in delivering the company’s growth strategy
The post Soft2Bet continues hiring spree with former Entain exec named EVP first appeared on EGR Intel.