Jurnii has added BeyondPlay founder Karolina Pelc as a strategic adviser and investor ahead of the business’ “next phase of expansion”.
Pelc held senior roles at Betsson Group, William Hill and LeoVegas Group before establishing the jackpot and multiplayer supplier.
BeyondPlay was acquired by FanDuel in June 2024 for an undisclosed amount to boost the US giant’s online casino offering.
Pelc took the role of vice-president at BeyondPlay after the acquisition before leaving in September 2025.
Fraser Dunk, CEO and founder of Jurnii, said: “To have Karolina onboard is a huge win. The next phase of Jurnii is about scaling, expanding our product suite and entering new markets.
“Karolina’s expertise will be pivotal in shaping our corporate and commercial strategy and in supporting our fundraising efforts as we grow.”
Pelc added: “After closely watching Jurnii’s progress, I’m excited to step in formally. The team has solved real problems: operators spend hours every day manually auditing and tracking competitor activity.
“Jurnii’s suite of AI solutions allows them to do this automatically and almost instantly, so they can re-price or reposition faster to win market share. That makes a significant difference in igaming.”
Jurnii, which describes itself as a “digital experience agency built on proprietary AI-driven insights”, said Pelc’s arrival was part of its “expansive mission” to become the most popular diagnostic tool in the sector.
Last week, the supplier released Jurnii 360, a platform designed to help operators track and react to competitor promotions.
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The post AI insights startup Jurnii names BeyondPlay founder as an investor and adviser first appeared on EGR Intel.
Karolina Pelc oversaw her company’s acquisition by FanDuel in 2024 and remained onboard until September last year
The post AI insights startup Jurnii names BeyondPlay founder as an investor and adviser first appeared on EGR Intel.