Flutter Entertainment CEO Peter Jackson has said he is “incredibly excited” about the launch of FanDuel Predicts thanks to the operator’s leadership position across US online sports betting and igaming.
In December, Flutter announced the launch of FanDuel Predicts, with the prediction markets platform soft launching in five states.
Via a JV with CME Group, the operator said it will eventually launch in all 50 states, although sports event contracts will only be available in states without legalised sports betting.
The rollout is due to begin in early 2026, with the initial launch covering Alabama, Alaska, South Carolina, North Dakota and South Dakota.
Looking back on 2025, Jackson said FanDuel’s strong position in the US would put it in good stead to succeed in the prediction markets space.
As per Flutter’s Q3 earnings report, online sports betting market share based on GGR was 38%, while based on NGR it was 41%.
Online casino market share stood at 27%, with Flutter stating that FanDuel is the “clear category leader”.
Jackson said: “Innovation remained central. Powered by our technology and scale, FanDuel maintained its number one position in US online sportsbook and igaming, continuing to lead the market in product, trust and entertainment.
“This leadership position makes us incredibly excited about the launch of FanDuel Predicts, which is now live in five states and will be rolled out across the US.”
Amy Howe, FanDuel CEO, said the launch of a prediction markets platform, which shares many of the characteristics of a betting exchange, highlights the value of the ‘Flutter Edge’ – the operator’s ability to leverage its global scale.
“[We’ve] brought decades of experience from the Betfair Exchange, with teams from the UK and Ireland partnering with our US teams to move quickly in a very dynamic environment,” she said.
Rival exchange operator Matchbook is likewise entering the prediction markets space, with a UK launch this month serving as a precursor to a US rollout later in the year.
Looking back at 2025 from a data perspective, Flutter said 17.7 million bets were placed on last year’s Super Bowl between the Philadelphia Eagles and Kansas City Chiefs.
The New York-listed business also reported $470m was wagered on the game, with a peak of 70,000 bets per minute.
Other major sporting events included The Grand National, with 13 million bets placed on the Aintree showpiece.
Sticking with horseracing, last year’s Kentucky Derby was “the most active racing day in [Flutter’s] history”, while the Melbourne Cup saw a peak of 70,000 bets per minute.
Wimbledon 2025 became Flutter’s biggest ever tennis event, surpassing the French Open which took the crown earlier in 2025.
Jackson added: “It’s been a huge year for the business, and I’m incredibly proud of what our teams have delivered.
“Throughout the year, we navigated challenges while continuing to deliver customer-focused outcomes.
“Products evolved, teams adapted and our scale enabled a relentless focus on customer experience.
“We also continued to give back to our communities through outstanding fundraising initiatives that set a new benchmark for creativity and impact, while introducing important responsible gaming features and helping lead the industry forward.
“Looking ahead, 2026 is set to be another landmark year, with the Super Bowl around the corner, the FIFA World Cup now on the horizon and much more throughout the year.”
The post FanDuel Predicts in strong position thanks to market-leading status in US, says Flutter CEO first appeared on EGR Intel.
Peter Jackson suggests online sports betting and igaming dominance will help power growth for NYSE-listed operator’s new prediction markets platform, as key 2025 betting events are revealed
The post FanDuel Predicts in strong position thanks to market-leading status in US, says Flutter CEO first appeared on EGR Intel.