Jackpots may be one of the most powerful player acquisition and engagement tools in online casino, but turning them into a sustainable driver of profitability is far more complex than simply offering big prizes.
A session hosted by SBC Webinars in conjunction with Alea will explore the practical steps iGaming operators need to take to successfully design, launch and manage jackpot campaigns that maximise both player engagement and long-term commercial returns.
The session will provide operators with a clear roadmap for building effective jackpot strategies, moving beyond theory to deliver actionable, real-world insights. Panelists will discuss how to define clear jackpot objectives and KPIs, identify and target the most valuable player segments, select the most effective jackpot mechanics, and use real-time data to continuously optimise campaign performance.
Designed as a hands-on playbook rather than a high-level discussion, this session will equip attendees with practical tools and strategies they can apply immediately within their own operations.
Key Details
Date: Thursday, January 8, 2026
Time: 14:00 GMT
Speakers:
Myke Foster, Group Head of Commercial Gaming Operations, FEG
Adam Ruffett, Head of Casino, LiveScore
Christian Melin, Chief Product Officer, Blixx Gaming
Alex Tomic, Founder, Alea
Ted Orme-Claye, Editor, SBC News (Moderator)
Jackpots may be one of the most powerful player acquisition and engagement tools in online casino, but turning them into a sustainable driver of profitability is far more complex than simply offering big prizes. A session hosted by SBC Webinars in conjunction with Alea will explore the practical steps iGaming operators need to take to