As the iGaming industry enters 2026, the focus will be on sustainable growth driven by clear regulation and innovation. Obdulio Bacarese, Global Gaming Director at Entain, pinpoints the markets poised to shape the next wave for operators seeking sustainable success.
Alberta
While multiple markets will be on our radar, Alberta is set to generate the most buzz. Ontario’s roaring success has transformed Canada’s iGaming landscape, and Alberta is well-positioned to replicate that trajectory.
Expectations point to a similar regulatory framework that has proven effective in Ontario, with a mid-2026 launch looking increasingly likely. For operators, this represents a significant opportunity to tap into a market with strong fundamentals and clear rules of engagement.
Beyond North America
Beyond North America, Latin America remains a powerhouse for growth. Brazil has remained a key focus in its first full year, and the market will continue to mature and present opportunities throughout 2026.
We anticipate increased operator investment, improved payment solutions, and evolving player preferences – all of which will contribute to a dynamic and competitive environment. For those willing to commit to long-term strategies, Brazil offers immense potential.
Responsible Gambling
One of the most notable shifts in 2025 has been the industry’s approach to responsible gambling (RG). In 2026, this trend will accelerate, with RG tools becoming a true differentiator. Players now expect robust safeguards, and regulators are working more closely with operators than ever before.
Open Banking
The rise of open banking and more innovative fintech integration is also complementing this. Operators can verify customer information more efficiently, which helps protect players.
Meanwhile, AI will play a key role in 2026 as companies continue to realise their capabilities and how it can help keep players safe online.
Regulatory Clarity
If 2025 taught us anything, it’s that regulatory clarity matters far more than market potential. Entering a market without adequate preparation can be costly – both financially and reputationally.
In 2026, success will hinge on balancing ambition with readiness: prioritising compliance, operational excellence, and player protection over rushing to launch.
The post Entain’s 2026 iGaming Outlook appeared first on G3 Newswire.
As the iGaming industry enters 2026, the focus will be on sustainable growth driven by clear regulation and innovation. Obdulio Bacarese, Global Gaming Director at Entain, pinpoints the markets poised to shape the next wave for operators seeking sustainable success. Alberta While multiple markets will be on our radar, Alberta is set to generate the…
The post Entain’s 2026 iGaming Outlook appeared first on G3 Newswire.