First, the headline: we’ve seen the strongest wage growth in three years, with an average salary increase of 4.09% globally. After two years of relative stability, this marks a meaningful shift – but one that’s far from uniform.
Growth continues to be led by Tech and Data & Analytics, where demand for high-impact talent remains sky-high.
In contrast, salaries in Customer Services have remained flat, representing a real-terms decline when set against rising costs of living – a challenge for employers competing on experience, culture and retention.
AI on the march
This year also marks a turning point in AI adoption. While still early days, we’re already seeing its impact: streamlined teams, the phasing out of some entry-level roles and a reshaping of hiring needs across departments. The full effect of AI is yet to unfold, but forward-thinking companies are already asking the right questions.
Regulatory developments continue to shape where and how operators grow. Brazil’s long-anticipated legalisation of iGaming has sparked rapid movement but also raised concerns. High taxation proposals risk fuelling black-market activity, while a disconnect between local talent and international leadership highlights the importance of genuine localisation.
At the same time, we’re seeing growing interest in Asia and the Middle East, where regulatory barriers are gradually easing and market opportunities are expanding.
Shifting sands
For those making strategic hiring decisions, one message is clear: the landscape is evolving. Understanding where talent is available – and what compensation, flexibility and career growth professionals now expect – is essential to staying competitive.
As Pentasia approaches its 25th year, we continue to partner with ambitious companies worldwide to navigate this complexity. With deep data, a global candidate network and experienced teams in every major market, we’re proud to help our clients expand into new geographies, build new teams and secure the talent they need to lead the way.
Thank you to our contributors, clients and colleagues who made this year’s report possible. We hope it helps you navigate change with confidence, make informed decisions, and seize the opportunities that lie ahead.
Tomorrow, we will release key trends from this year’s edition and a round up of developments around the world.
iGB-Pentasia_Salary Survey 2025
The 2025 iGB-Pentasia Salary Survey shows an industry changing technologically, geographically and structurally, writes Alastair Cleland