Allwyn has named Tatiana-Vivienne Jouanneau as the lottery and gaming operator’s new group chief brand officer.
Jouanneau will join the UK National Lottery operator on 1 January 2026 from Logitech.
She will replace David Wheldon in the role who announced his departure last week.
Wheldon joined the business earlier this year. He is the chair of the World Federation of Advertisers and has held senior marketing roles with Barclays, Vodafone and Coca-Cola.
Jouanneau currently serves as chief marketing transformation officer at the computer electronics giant.
She joined Logitech as head of global commercial marketing in August 2021 before stepping up to her current position in October 2024.
The new Allwyn head previously spent almost four years as chief marketing officer at Duracell.
Jouanneau also had a lengthy stint at Procter & Gamble where she managed campaigns and marketing efforts across multiple verticals, including baby and feminine care.
Jouanneau becomes the operator’s latest senior hire after adding former evoke managing director Alexis Zamboglou as chief strategy and transformation officer.
Zamboglou replaced Elena Chambers in the role, who moved to Virgin Active after less than 12 months in the post.
Former Betfred US chief Kresimir Spajic has also joined the firm, serving as Allwyn Digital CEO.
Allwyn is set to merge with OPAP to create a €16bn company that will list in Athens.
It is also in the process of completing its majority stake acquisitions of PrizePicks and Novibet.
An Allwyn statement read: “Tatiana brings a wealth of experience building high-profile consumer brands such as Logitech, Duracell and Procter & Gamble, and has led numerous world-class campaigns to build brand equity and commercial excellence.
“She will lead efforts to build Allwyn’s global brand and enhance our organisational capabilities as we continue to expand our global presence and visibility across key markets.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Allwyn names new global chief brand officer first appeared on EGR Intel.
Logitech head Tatiana-Vivienne Jouanneau to join the lottery giant in January, replacing David Wheldon in the role
The post Allwyn names new global chief brand officer first appeared on EGR Intel.