BOYLE Sports has been confirmed as the new Official Betting Partner of the Northern Ireland Football League (NIFL) in a multi-year agreement. The partnership extends across the Men’s and Women’s Premierships, Championship and Premier Intermediate League, including title sponsorship of the NIFL Women’s League Cup from the 2026 season.
The agreement positions BOYLE Sports across key touchpoints in Northern Irish football, with integration across broadcast highlights on BBC and DAZN, digital and social channels, matchday environments, interview backdrops and pitchside branding. The operator will also collaborate with NIFL on league content, including podcasts and awards.
Branding will appear on the official referees’ substitution board, aligning with the new Sub Swap offer, which keeps a bet active when a selected player is substituted.
Why Choose BOYLE Sports as Your Betting Partner?
Beyond match coverage, the partnership aims to strengthen NIFL’s visibility across the football calendar, reflecting ‘Back Yourself’ messaging and engagement with local communities.
Operating 34 retail betting shops, the business employs more than 175 people in Northern Ireland. The agreement builds on its established footprint in the region and wider sports partnerships across the UK and Ireland.
Vlad Kaltenieks, CEO, said: “Football isn’t just sport in Northern Ireland – it’s community, identity, and aspiration. Partnering with NIFL means backing the entire ecosystem, from grassroots to elite. We’re already part of this community, and this partnership deepens our commitment to investing responsibly in the game and the people who make it matter.”
Gerard Lawlor, CEO of NIFL, said: “We are pleased to welcome BOYLE Sports as the new Official Betting Partner of the Northern Ireland Football League. The company has been a long-standing investor in local football, and their continued backing strengthens the commercial sustainability of our clubs and the communities they serve. This partnership will create new revenue opportunities, enhance our league’s market presence, and deliver measurable value to both our clubs and the wider football ecosystem.”
The agreement adds to existing partnerships, which include West Ham United, racing and darts properties such as the BOYLE Sports World Grand Prix, and recent sponsorship activity in basketball through the London Lions.
The post BOYLE Sports becomes Official Betting Partner of the Northern Ireland Football League appeared first on G3 Newswire.
BOYLE Sports has been confirmed as the new Official Betting Partner of the Northern Ireland Football League (NIFL) in a multi-year agreement. The partnership extends across the Men’s and Women’s Premierships, Championship and Premier Intermediate League, including title sponsorship of the NIFL Women’s League Cup from the 2026 season. The agreement positions BOYLE Sports across…
The post BOYLE Sports becomes Official Betting Partner of the Northern Ireland Football League appeared first on G3 Newswire.