Sportsbooks and casinos have been wrestling with a shared problem: how to keep players engaged when the action slows down. This is the landscape into which EvenBet Gaming has launched Spins Poker, a streamlined, mobile-first version of the hugely popular Spins format that has reshaped the French poker market.
Seasonal dips in sports betting, restrictions on casino content in certain markets, and the operational complexity of traditional poker rooms have all left operators searching for complementary products that keep revenue stable and players active.
In France, the Spins format accounts for the vast majority of Sit and Go revenue and has already demonstrated its power to lift operator GGR and reduce churn. For EvenBet, this proven demand presented an opportunity to rebuild poker for the realities of today’s operators.
Dmitry Starostenkov, CEO of EvenBet Gaming, explained: “Casino and sports betting operators want to add poker into their operations for three reasons. Firstly, because the player demand is there, secondly, they want more content in their proposition, and thirdly, because they know poker is a great retention tool to increase lifetime value and reactivate players.”
Dmitry pointed out that full-scale poker is not an easy vertical to simply turn on. Liquidity requirements, specialist staff, complex lobbies, and compliance hurdles have historically discouraged operators from entering the space. Spins Poker was designed specifically to remove those obstacles.
“Poker itself is complicated and requires specialist expertise to operate. It involves a lot of risks that require significant time and energy to combat. Because of the uncertain nature of outcomes, operators can be cautious about launching a full poker vertical. To address this, we removed the complexities of the full poker operation, retaining the enjoyable elements and adding in aspects typically associated with casino games.”
The result is a hybrid experience that blends poker’s competitiveness with the accessibility of casino play. Sessions last five to seven minutes and allow players to win multipliers of up to 1,000x, making the format fast, skill-based, and exciting, without overwhelming new users. This simplicity was intentional.
“We chose the Spin and Go format because it’s very quick,” Starostenkov explained. “We removed all the aspects that casual players might not understand, as a typical poker lobby features lots of information and choices to navigate. We also sped up the game itself by increasing the pace of blinds.”
For operators, this streamlined design solves a core challenge: keeping players active between live sporting events or during low-activity periods. Independent market data shows that nearly a third of sports bettors already engage with poker, making Spins Poker a natural cross-vertical bridge. It also addresses the rising competition in both sportsbook and casino markets, where CPAs are increasing and operators must find new ways to improve lifetime value.
Dmitry believes the industry’s deeper evolution is toward connected ecosystems rather than standalone products. Spins Poker was built with that future in mind.
“It’s a complex approach to create an ecosystem for players where they can move between different types of entertainment without leaving a site. When you can use rewards from one game to another in a cycle of entertainment, that is real gamification.”
In this vision, poker is not just an isolated vertical but a glue that links player journeys across products.
“With sportsbook players, they can become tired of just betting on sports and live games. They want a different experience, which is difficult to activate with one more bonus or free bet. In contrast, getting an email to participate in a free Spins Poker tournament that awards a free sports bet makes the whole experience unique.”
As convergence accelerates between betting, casino, and social gaming, Starostenkov sees an increasingly central role for poker in retaining players and sustaining engagement.
“My view is that poker can work as a glue to knit the ecosystem together and be a bridge between sports betting and casino games,” Dmitry outlined: “Players might start with casino games, gain some poker experience, and then switch to sports betting.”
He points to the United States as an example, where land-based casinos are rolling out social loyalty apps that reward play across multiple touchpoints. Spins Poker, he argued, slots neatly into this trend: “Poker will prove an important retention and social tool in these apps to work within communities.”
Ultimately, Spins Poker reflects EvenBet’s broader strategy: simplifying poker without diluting its appeal, enabling operators to launch quickly, and meeting players where they already are. With a two-week integration window, shared liquidity options, and a format already validated in one of Europe’s most regulated poker markets, the product is positioned as an immediate answer to some of the industry’s most persistent challenges.
The post EvenBet Gaming’s Spins Poker: Removing Barriers and Rewiring Engagement appeared first on G3 Newswire.
Sportsbooks and casinos have been wrestling with a shared problem: how to keep players engaged when the action slows down. This is the landscape into which EvenBet Gaming has launched Spins Poker, a streamlined, mobile-first version of the hugely popular Spins format that has reshaped the French poker market. Seasonal dips in sports betting, restrictions…
The post EvenBet Gaming’s Spins Poker: Removing Barriers and Rewiring Engagement appeared first on G3 Newswire.