iGaming software, solutions and content supplier EveryMatrix has completed the acquisition of Goma Gaming, a specialist in user experience services within the online gambling sector.
Under the deal, the financial terms of which were undisclosed, the Goma team will operate as a standalone unit. The business will run side-by-side with the existing EveryMatrix front-end division.
EveryMatrix said the acquisition will strengthen its front-end capabilities across casino and sports betting. This, it added, will focus on improved customer experience and a wider range of alternatives for its clients.
Launched 20 years ago, Goma Gaming has worked with tier-one operators in markets around the world. Current and existing clients include Betsson, with Goma supporting its launch in the French market.
According to Goma, operators that partner with the company generate higher retention and longer engagement, with an average 30% margin uplift.
EveryMatrix to accelerate ‘rapid’ business growth
EveryMatrix Group CEO and co-founder Ebbe Groes said the acquisition will support the group’s ongoing growth plans. He said the addition of Goma and its expertise will “further accelerate” business growth for EveryMatrix.
“Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery,” Groes said.
“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”
Andrew Brown, CEO of Goma, also talked up the deal. He said it will allow the company to work with more operators active across the EveryMatrix network.
“We’ve made great progress developing Goma in the last five years,” he said. “But joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.”
Another new addition for EveryMatrix
The acquisition follows EveryMatrix striking several other deals in 2024. These included the purchases of UK-based betting and iGaming platform FSB in July 2024 and the purchase of Fantasma Games later that year.
With FSB, EveryMatrix said its full end-to-end turnkey solutions, including its player account management software and horse racing products, would enhance its OddsMatrix platform.
As for Fantasma Games, this focused more on content. Fantasma titles were made available to its network of more than 250 operators including Paddy Power, Betsson, LeoVegas and DraftKings.
EveryMatrix also recently made changes at the top for its management team. Earlier in November, the group announced Jonas Groes will become co-CEO with effect from 1 January 2026.
Groes, brother of Ebbe Groes, will bring experience from across technology, finance and policy, having spent over 11 years with EY. This includes the past nine and a half years as a partner in the business’ Nordic Consulting practice.
He also worked for the European Regions Research and Innovation Network, the South Denmark European Office and in local government Denmark. In addition, he has chaired Management Rådgiverne, a Danish organisation for management-consulting businesses, for the past two and a half years.
EveryMatrix did not disclose the financial details of the acquisition deal for Goma Gaming.