Bet365 has added Lotteria Italia to its platform in the European country, becoming an authorised online retailer in the process.
Bet365 customers in Italy will be able to purchase tickets online for daily prize draws and the final prize draw, due on 6 January.
Daily prize draws, which take place on the Affari Tuoi TV show on RAI 1, offer customers the chance to win prizes of varying values.
The final prize draw includes a €5m grand prize, as well as a separate €300,000 prize draw.
The Lotteria Italia started on 1 September. Brighstar Lottery, formerly known as IGT, runs the offering.
A host of Italian operators are designated as online retailers, including Lottomatica’s eponymous brand, GoldBet and BetFlag.
Flutter’s Sisal and Snaitech brands also offer the product.
A bet365 statement read: “Bet365 is pleased to announce the launch of Lotteria Italia 2025 on its platform.
“As an authorised online retailer, bet365 provides participants with convenient access to purchase their tickets online, offering the opportunity to win the €5m grand prize during the final draw, alongside daily and other available prizes.”
The Italian gambling market was shaken up this month as a new regime saw several operators, including Betway and Unibet, depart the country.
The new model sees 52 live brands from 46 operators, with each licence costing €7m.
The post Bet365 adds Lotteria Italia to platform first appeared on EGR Intel.
Bet365 has added Lotteria Italia to its platform in the European country, becoming an authorised online retailer in the process. Bet365 customers in Italy will be able to purchase tickets online for daily prize draws and the final prize draw, due on 6 January. Daily prize draws, which take place on the Affari Tuoi TV
The post Bet365 adds Lotteria Italia to platform first appeared on EGR Intel.