A certain sports analysis and betting service, operating through a website and mobile application, offers insights and tips for various sports like soccer, tennis, and basketball. In a span of four years, the platform has established itself as a leader in the French market, boasting over 9,000 paid monthly subscribers and 140,000 free subscribers. It experiences a monthly subscriber growth rate of 20%. The service’s expansion strategy includes a new US-specific platform, not yet in operation, designed to tap into non-French audiences. The business operates on a subscription model, with an average fee of €22 per month, and records a churn rate of approximately 12%. Subscribers access comprehensive sports analyses, professional tools, and around 250 betting tips monthly covering ten sports categories. Included in a prospective sale package are domain names, mobile apps for iOS and Android, a trademark, and social media accounts. Additionally, the sale includes logos, content, technology, a Stripe account, and an extensive email database comprising over 150,000 contacts. The operations are supported by seven freelance professional tipsters and other freelancers managing advertising and ambassadorial roles. This workforce is willing to continue post-sale. The business sees potential growth by increasing advertising budget, enhancing international presence, particularly in the USA and UK, improving search engine optimisation through blog posts, and optimising financial metrics like reducing default payments, increasing subscription rates, and lowering churn.