BETER is giving Playtech access to its portfolio which includes the provider’s esports solution.
The deal – which focuses mainly on BETER’s ESportsBattle – aims to strengthen Playtech’s offering, allowing its operator partners to leverage what is being described as a ‘huge demand’ for esports betting in the modern day.
Gal Ehrlich, CEO of BETER, commented: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.
“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER’s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments.
“This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”
In recent weeks, BETER also formed a partnership with 10bet to supply its proprietary ESportsBattle tournaments to the operator, beginning with eFootball and eBasketball.
Significantly, the integration of this content was facilitated through Playtech, which partnered with BETER again earlier this year to enable Playtech’s operator network to access BETER’s full content portfolio.
On the latest deal, Yori Arami, VP, Sports Commercial at Playtech, added: “BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.
“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.
“BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”