Gambling promoters are using deceptive marketing tactics to reach Indonesian users on Meta platforms, an investigation has found. Dozens of paid ads appeared on Facebook, Instagram and Threads disguised as content promoting video games or health treatments, but redirected users to betting sites.
Online and offline gambling, and its associated advertising, is illegal in Indonesia, yet authorities estimate billions of dollars still move through the sector annually. Officials said Meta could face sanctions if it does not address the violations.
Meta did not comment publicly, but nearly two dozen sample ads sent to the company were later removed.
Indonesian authorities report removing more than 5.7 million gambling-related posts over the past eight years. Police have also increased enforcement, with at least 85 influencers arrested last year for promoting illegal betting. Offences carry penalties of up to 10 years in prison, with gambling itself punishable by up to four years.
In October, the Ministry of Communication and Digital Affairs temporarily suspended TikTok’s operating licence after it refused to provide data linked to suspected gambling-related activity on the platform.
The post Gambling ads targeting Indonesian Meta users appeared first on G3 Newswire.
Gambling promoters are using deceptive marketing tactics to reach Indonesian users on Meta platforms, an investigation has found. Dozens of paid ads appeared on Facebook, Instagram and Threads disguised as content promoting video games or health treatments, but redirected users to betting sites. Online and offline gambling, and its associated advertising, is illegal in Indonesia,…
The post Gambling ads targeting Indonesian Meta users appeared first on G3 Newswire.