90 per cent of Merkur Bets shops now connected to Tipwin network
The strategic partnership between Merkur Bets and Tipwin has reached an important milestone: Around 90 per cent of the Merkur Bets shops are now contractually connected to the Tipwin network. This means that the majority of the locations will run under the joint brand Merkur Bets powered by Tipwin in the future.
With this cooperation, the two brands are combining their respective strengths. Tipwin contributes its many years of experience as a reliable provider of a successful and stable shop system, while Merkur, as a traditional and wide-reaching brand with a high level of awareness, provides additional visibility and brand trust. The aim of the partnership is to build up an even more powerful branch network and to sustainably strengthen the market position in the stationary sports betting sector.
“The cooperation of all those involved – Tipwin, Merkur Bets, the Ministry of the Interior, OASIS-Darmstadt, Daniel Speyer’s team and our own – went exceptionally smoothly. Tasks were clearly distributed and scheduled, which made the changeover much easier. We were one of the first shops to make the switch without a single day of closure,” explains Philipp Duske, Managing Director of Avanti Sportwettvermittlung GmbH.
For the franchise partners, the cooperation results in numerous advantages: uniform brand identity, a stable system landscape, technical development from a single source and centrally organised support. The joint network offers clear brand management, efficient processes and a modern product experience for customers. At the same time, all connected locations will benefit from an expanded product portfolio, which will further increase the attractiveness of the offer in the stationary sports betting market.
“The Tipwin betting system is very stable, registration and bet placement are simple and customer-friendly. We look forward to continuing our cooperation with Tipwin and see this cooperation as an important step in the right direction,” adds Duske.
With the successful integration of the Merkur Bets shops, both companies are sending a strong signal for the future of the retail segment and reaffirming their claim to jointly establish an efficient, modern and partnership-based network in the German sports betting market.
The post Merkur Bets and Tipwin reach milestone in retail cooperation appeared first on G3 Newswire.
90 per cent of Merkur Bets shops now connected to Tipwin network The strategic partnership between Merkur Bets and Tipwin has reached an important milestone: Around 90 per cent of the Merkur Bets shops are now contractually connected to the Tipwin network. This means that the majority of the locations will run under the joint…
The post Merkur Bets and Tipwin reach milestone in retail cooperation appeared first on G3 Newswire.