IGT lands FDJ deal
IGT has penned a three-year deal with La Française des Jeux (FDJ) to produce innovative instant ticket games for the French state-owned operator.
FDJ already boasts a relationship with IGT and, as a result of this deal, will now have access its full suite of instant ticket games.
Patrick Buffard, FDJ chief French lottery and retail sports betting business unit officer, said: “In renewing our instant ticket contract for the coming three years, we were extremely interested in securing a partner who understands our business ambitions and shares our commitment to social and environmental responsibility.”
Jay Gendron, IGT’s COO of global lottery, added: “IGT’s new three-year instant ticket printing contract with FDJ enables us to continue our collaboration, by leveraging our state-of-the-art printing facility and diverse game portfolio to meet FDJ’s needs.”
Pragmatic Play’s Belgian boost
Pragmatic Play has secured a partnership with Belgium-based brand Hotwin, the online segment of Antwerp Gaming Club.
In turn, the supplier’s portfolio of dice slots, including some of the most popular titles such as Gates of Olympus Dice and The Dog House Dice Show, will now be available to customers at hotwin.be.
Pragmatic Play COO Irina Cornides remarked: “We are delighted to extend our collaboration with the team at Hotwin and further the availability of our extensive product offering in Belgium, where Pragmatic Play offers a rich selection of titles to online casino operators.”
Ali Amerian, director of Antwerp Gaming Club, added: “Pragmatic Play’s award-winning portfolio is a great asset for any casino, and we are proud to offer their innovative dice games on our online platform.”
SOFTSWISS adds 100HP Gaming to aggregator platform
SOFTSWISS has confirmed a new partnership with 100HP Gaming as part of a deal that will significantly strengthen its game aggregator portfolio.
100HP Gaming titles will now be hosted on the SOFTSWISS Game Aggregator, with the former’s games boasting an average retention rate of 15%.
Nikita Keino, head of partnerships at SOFTSWISS Game Aggregator, explained: “This partnership is a successful example of collaboration, where the SOFTSWISS Game Aggregator offers a content provider a fast and easy way to access new markets and clients.”
Ilya Rybasov, business development manager at 100HP Gaming, remarked: “The partnership with SOFTSWISS is a tremendous opportunity for us to share our top-tier games with a broader network of operators.”
Wazdan secures Caesars Entertainment agreement
Wazdan has landed a deal that will see its content go live on Caesars Palace Online Casino and Caesars Sportsbook & Casino.
It is the first deal the company has signed thanks to Light and Wonder’s aggregation platform.
Andrzej Hyla, Wazdan chief commercial officer, said: “We’re delighted to follow up our recent milestone entry into Pennsylvania with another premier brand partnership launch as it offers considerable consolidation in an exciting market.”
Ricardo Cornejo Rivas, Caesars Digital’s vice-president of online gaming, commented: “The launch in Pennsylvania marks our third US launch with Wazdan and we’re thankful to bring their diverse portfolio of casino titles to more of our players. We look forward to bringing even more thrilling content to our lobbies as this relationship matures.”
PA Betting Services joins forces with LiveScore Group
PA Betting Services (PABS) has revealed the company has secured a long-term deal with LiveScore Group to supply the operator’s LiveScore Bet and Virgin Bet brands with an extensive range of betting products and data services.
As a result, both of the LiveScore Group brands will boast access to more than 60,000 horse and greyhound race meetings annually, both domestically and internationally.
LiveScore Group CEO Sam Sadi explained: “Owing to PA Betting Services’ close relationships with racing’s global rights owners, we can ensure continuity in providing our customers with the best possible racing content. We value their extensive range and quality of coverage and are delighted to have agreed a new long-term deal.”
Eugene Delaney, PABS managing director remarked: “We are thrilled that LiveScore Group have once again chosen to partner with PA Betting Services for the supply of global racing content. We are looking forward to working together on future collaborations and will continue to support LiveScore’s global coverage and growth.”
MetaBet unveils fresh widgets
MetaBet has announced the launch of its new sports and wager-inclusive widgets in both Latin American Spanish and Brazilian Portuguese, which is expected to keep users engaged via the presentation of sports data alongside the odds.
Given the rise in fluent Spanish speakers Stateside, as well as Liga MX regularly beating MLS in terms of viewership, MetaBet views the Latam market as a standout opportunity to bolster its presence in the region.
Mark Phillip, MetaBet’s founder, explained: “We take pride in our unrivalled ability to empower partners to connect with their target audiences in key markets.
“Adding Latin American Spanish and Brazilian Portuguese to our widgets allows us to strengthen our partners’ localised strategies.”
Gordon Moody opens new treatment centre
Gambling-related harm charity Gordon Moody has opened its new flagship residential treatment centre in Redditch.
The organisation said the new hub would allow it to continue to “provide life-changing support to individuals struggling with severe gambling-related harms, offering a safe space for recovery and rehabilitation”.
As part of the centre’s grand opening on 25 November, senior figures from Gordon Moody will host a tour of the facility, alongside testimonials from individuals who have been helped by the charity.
Steve Bull, the former Wolverhampton Wanderers player, will cut the ceremonial ribbon, while a number of key stakeholders will also be in attendance.
The post This week in B2B news (25 October) first appeared on EGR Intel.