Superbet founder Sacha Dragic is to return as the Bucharest-based operator’s sole CEO from 1 January 2026, EGR can exclusively reveal.
As part of his return to the frontline, since September 2024 Dragic has been serving as co-CEO, alongside former Huffington Post boss Jimmy Maymann.
Dragic stepped down as Superbet boss in August 2019 and was succeeded by ex-Paddy Power Betfair head Johnny Hartnett. Maymann replaced Hartnett in January 2024.
Maymann will remain with the operator, which is live in Romania, Poland, Brazil and Belgium, as a board member.
As part of the reshuffle, current COO Albert Simsensohn will step up to become deputy CEO.
He will be replaced by Superbet’s chief commercial officer for international, Eamonn O’Loughlin, in the role.
O’Loughlin will retain his existing commercial responsibilities outside of Central and Eastern Europe, while now also overseeing customer operations and partnerships.
Superbet said Dragic’s re-positioning as sole CEO would allow him to “shape Superbet’s long-term vision, culture and strategic alliances”.
The business added that a “lean CEO office structure” would support the 59-year-old’s return to the hotseat.
The change at the top of the business comes after Superbet also named Josephine Hus as chief transformation officer in May, and Borut Petek as chief global affairs officer earlier this month.
In February, the business secured a €1.3bn refinancing agreement with investment management company Blackstone to fund global expansion efforts.
Speaking on the transition, Dragic said: “I want to recognise Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date.
“Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets and building a culture of financial discipline and accountability.
“This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Maymann added: “When Sacha first asked me to join the board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform.
“It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation. Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation.
“As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.
“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an adviser and as part of the group’s board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialise.”
The post Exclusive: Superbet founder Sacha Dragic to serve as sole CEO first appeared on EGR Intel.
Privately owned operator pivots from co-CEO setup, as Jimmy Maymann steps up to board and new deputy CEO and COO are appointed
The post Exclusive: Superbet founder Sacha Dragic to serve as sole CEO first appeared on EGR Intel.