Clickout Media, active in the affiliate and SEO space, has acquired Gambling Insider, one of the best-known B2B media outlets in iGaming. It’s another big move for the group, which recently bought CasinoBeats from SBC. According to iGaming Express, the deal could be worth up to €15 million. This latest acquisition shows the growing consolidation
Clickout Media, active in the affiliate and SEO space, has acquired Gambling Insider, one of the best-known B2B media outlets in iGaming.
It’s another big move for the group, which recently bought CasinoBeats from SBC. According to iGaming Express, the deal could be worth up to €15 million.
This latest acquisition shows the growing consolidation in iGaming media. In just a few months, Clickout Media has taken over two major industry platforms.
Although both platforms currently follow a B2B model, it seems Clickout Media plans to utilize them to for its B2C affiliate operations. This strategy isn’t surprising. in recent years, there’s been a clear shift toward hybrid models that combine traditional industry media with affiliate monetization. The transaction fits into Clickout Media’s broader strategy of acquiring established brands and “repurposing” their authority for affiliate marketing purposes.