Boyle Sports has been named the front-of-shirt sponsor for the UK basketball franchise the London Lions.
The partnership between the two will see the operator’s brand visible at the Lions’ home stadium in Stratford, London – the Copper Box Arena.
Fans will see the new-look Boyle Sports-sponsored jerseys for the first time during the Lions’ BKT Euro Cup fixture against Dolomiti Energia Trento today (16 October).
The jerseys will also be worn during Super League matches.
Vlad Kaltenieks, Boyle Sports CEO, said: “This is a hugely exciting new frontier for Boyle Sports and our new investment in the UK market.
“London Lions are a perfect partner for us, with both brands operating at the crossover of sport and culture.
“We look forward to many successful nights under the lights of the Copper Box Arena.”
Justinas Liaudinskas, London Lions chief commercial and revenue officer, added: “We’re extremely proud to welcome Boyle Sports as our new front-of-jersey partner.
“Both the Lions and Boyle Sports share mutual ambition to establish real presence in London.
“We’re excited to grow together and create memorable moments for our fans on and off the court.”
The deal follows a similar agreement with Premier League outfit West Ham United, who are also located in Stratford.
It comes as Boyle Sports invests £100m into the UK, alongside sponsoring TNT Sports’ coverage the 2025-26 Premier League season.
The post Boyle Sports secures partnership deal with UK basketball giants first appeared on EGR Intel.
Operator pens front-of-shirt sponsorship agreement with the London Lions, following on from similar deal with football’s West Ham United
The post Boyle Sports secures partnership deal with UK basketball giants first appeared on EGR Intel.