BVGroup has named Tracy McGrady as the Safer Gambling Ambassador in Canada for its BetVictor brand.
The seven-time NBA All-Star played for the Toronto Raptors, Orlando Magic, Houston Rockets, New York Knicks, Detroit Pistons, Atlanta Hawks and the San Antonio Spurs, all during his 16-year career.
Brent Almeida, CCO of BVGroup, noted: “We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling.”
Almeida described the player as the ‘perfect role model’, with an amazing career across 16 seasons in the NBA. He said: “Aligning with him is a perfect fit for the BetVictor brand.”
The Gibraltar-headquartered operator currently has gambling licences in the UK, Republic of Ireland, Ontario and Gibraltar.
It was only last year that BetVictor revealed the new group corporate identity, including a new company name, logo and website, switching to BVGroup to ‘reflect its position’ as a multi-brand gambling operator and B2B technology solutions provider – whilst also acknowledging its heritage.
McGrady added on his role: “I’m delighted to continue my close partnership with BVGroup and become BetVictor’s Safer Gambling Ambassador in Canada.
“Safer gambling is an important issue across Canada, and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly.”