Online sportsbook and casino brand Midnite has announced it has reached an agreement with Arena Racing Company (ARC) that will see it become an official partner of horseracing’s Season XIII of the All-Weather Championships.
The new deal runs for three years with a further two-year option, and will see Midnite’s branding feature across all four host racecourses in Newcastle, Wolverhampton, Southwell and Lingfield Park throughout the Championship, which enters Season XIII in 2025.
Getting underway on 21 October, Season XIII of the All-Weather Championships includes over 200 fixtures and will culminate on Good Friday, 3 April 2026, with the All-Weather Championships Finals Day at Newcastle and the supporting All-Weather Championships Plate at Lingfield Park.
With all meets being broadcast on Sky Sports Racing and selected fixtures also being aired on ITV, Midnite will officially sponsor three race categories – Sprint, Marathon and Middle Distance – and will have naming rights for all fixtures within them.
The partnership will also include Midnite branding on advertising boards, starting stalls and around the winners’ enclosure at each venue.
“Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK,” said Andrew Mook, head of brand marketing at Midnite.
“We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”
David Leyden Dunbar, director of commercial strategy and partnerships at ARC, added: “Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together to bring fresh energy and new ideas to the Championships.”
The All-Weather Championships deal represents the latest collaboration in what has already been a busy year for Midnite, with the bookmaker having also completed several other high-profile sponsorships with the likes of Sheffield United, Southampton FC and the World Snooker Championship.
The post Midnite confirmed as official partner for Season XIII of the All-Weather Championships first appeared on EGR Intel.
UK bookmaker agrees three-year deal with Arena Racing Company to sponsor three race categories
The post Midnite confirmed as official partner for Season XIII of the All-Weather Championships first appeared on EGR Intel.