Evoke has announced a new and new and “significantly enhanced” app and website for its William Hill Vegas brand in the UK.
The new app boasts improved UX and an “optimised” interface, which the operator said will include improved navigation, search and personalisation.
For example, the William Hill Vegas app will push recommended slots titles to users, while also keeping recently played games within easy reach.
Alongside the fresh app upgrade, evoke has released a 30-second TV spot to promote the brand.
The ad showcases a sweep through the app’s new features as a voiceover states: “Effortless, more personalised, more rewarding. Download the new app.”
Greg Bailey, William Hill Vegas gaming director, said: “With the launch of our new William Hill Vegas app, we’re significantly upgrading the user experience with a slicker interface and cleaner navigation.
“This represents our continued focus on delighting customers and providing them with the best gaming experiences, allowing them to enjoy our games in a safe and responsible environment, while positioning William Hill Vegas among the leading casino products in the market.
“This latest product upgrade is aligned to our value creation plan, which has a clear focus on creating leading brands and products as an important driver of sustainable growth.”
Earlier this year, William Hill announced more than 300,000 players had entered its ‘Final One Standing’ free-to-play game for the Premier League’s opening weekend.
The post Evoke rolls out improved William Hill Vegas app first appeared on EGR Intel.
London-listed operator says improvements will position the brand among the “leading casino products in the market”
The post Evoke rolls out improved William Hill Vegas app first appeared on EGR Intel.