White Paper change becomes reality at Leicester Square casino
London’s Hippodrome Casino has spearheaded a new era of land-based casinos in the UK, becoming the first to launch a retail sportsbook after a landmark change in legislation as part of the Government’s White Paper on Gambling Reform.
Paddy’s Sportsbook is the first of its kind in Europe, bringing together the energy of a sports bar with the excitement of the casino floor. Guests can now catch every major fixture across 55 HD screens, including a spectacular 10-metre big screen, or settle into private booths with table service. The atmosphere is matched by a menu featuring signature smashburgers and all the great sports bar classics, plus premium drinks and the trademark Paddy Power edge.
The venue will show the NFL, NCAA college football, NBA, and Major League Baseball , along with the Premier League, Champions League, and all major European football leagues. Add to that Formula One, cricket, rugby, tennis Grand Slams, golf majors, boxing, and UFC fight nights, and sports fans need never miss a moment of the world’s biggest sporting events. With live table games and slots right alongside the action, Paddy’s Sportsbook sets the standard for watching sport in London.
Rupert Elwood, MD of Retail at Paddy Power, said: “At Paddy Power we’ve always looked to innovate and offer the best customer experience – be that in our high street shops or online. Our market is continually evolving and this incredible partnership with the Hippodrome is a brilliant example of how we will invest in new concepts to broaden our reach and react to changing demand. Customers increasingly want a social atmosphere and great entertainment and the Hippodrome is the most iconic social space in London. It’s a dream collaboration.”
Paul Reilly, Head of Trust and Partnerships at Paddy Power, said: “Finding partners that share our values, and are up for some fun and creating some mischief along the way for our customers and our employees. We have really struck gold with the Hippodrome leadership team and there is a great chemistry there that underpins this project, that is really incredibly important for us.”
The White Paper will also bring increased gaming machine allocations, a change to the machine-to-table games ratio, an increase in electronic table games and the removal of casino membership requirements.
The post Hippodrome becomes the first British casino to launch a retail sports book appeared first on G3 Newswire.
White Paper change becomes reality at Leicester Square casino London’s Hippodrome Casino has spearheaded a new era of land-based casinos in the UK, becoming the first to launch a retail sportsbook after a landmark change in legislation as part of the Government’s White Paper on Gambling Reform. Paddy’s Sportsbook is the first of its kind in Europe, bringing…
The post Hippodrome becomes the first British casino to launch a retail sports book appeared first on G3 Newswire.