Belg Group PPC founder Belg Lazarov shares his experience taking part in Boomerang Partners’ Golden Boomerang League. From September 1 to October 31, Boomerang Partners is hsoting the Golden Boomerang League, a new sports traffic tournament open to both new and existing partners. To enter the final prize draw, participants need to bring in at
Belg Group PPC founder Belg Lazarov shares his experience taking part in Boomerang Partners’ Golden Boomerang League.
From September 1 to October 31, Boomerang Partners is hsoting the Golden Boomerang League, a new sports traffic tournament open to both new and existing partners. To enter the final prize draw, participants need to bring in at least 20 sports FTDs across the brands in Boomerang’s portfolio.
The rewards are big, with the grand prize being direct qualification for the third season of the Golden Boomerang Awards in 2026: the company’s annual global traffic tournament for affiliate teams. On top of that, Boomerang Partners is giving away two AC Milan Experience packages, which cover flights, accommodation, and tickets to a match at the legendary San Siro Stadium in Milan.
One of the standout participants in this year’s league was belg.group, a leading digital lab focused on traffic generation. Its CEO and founder, Belg Lazarov, shared his team’s thoughts on the tournament and spoke about the competitive advantages it brings to the affiliate marketing industry.
1 What did participating in the Golden Boomerang League mean to you – what was the key motivator for joining the tournament?
For us, the Golden Boomerang League was a real breath of fresh air. Our daily work is engaging, but it can get routine at times. A tournament like this reignites that competitive spark, adds a new dynamic to our workflow, and motivates the team to give it their all. And of course, the chance to win some great rewards and gain recognition makes the whole event even more appealing. It’s the perfect mix of a professional challenge and a thrilling experience!
2 How would you evaluate the Golden Boomerang League format, where only 20 sports FTDs are needed to qualify for the final prize draw?
We think the 20 FTDs threshold to qualify for the prize draw is very well-balanced and accessible. Based on our analysis of the competition this time, the bar could have been set higher, but the current level makes the tournament attractive for a wide range of participants. It’s a great opportunity for teams of all sizes to prove themselves in a high-profile event without feeling like there’s an insurmountable barrier to entry.
3 To what extent do you believe such tournaments help affiliate teams grow and boost their performance?
Tournaments like these are more than just a competition; they are a powerful catalyst for growth. They give affiliate teams a chance not only to showcase a high level of professionalism but also to make a name for themselves in the market. In a competitive environment, these events become a unique platform for self-promotion, which opens up new prospects for development. It’s an opportunity you can’t afford to miss.
4 You know that the winners of the Golden Boomerang League get the opportunity to attend the Golden Boomerang Awards 2026 ceremony. What does this chance to be among the best and be present at such an event mean to you?
For us, attending the Golden Boomerang Awards ceremony is more than just a prize; it’s a testament to our hard work. Unfortunately, last year, circumstances prevented us from attending, and we still regret it. Missing out on the chance to network with industry leaders, meet legends of world sports, and spend an unforgettable evening among colleagues was truly disappointing. That’s exactly why this time we are determined – we will definitely be there!
5 Golden Boomerang is not just a competition, but also has a strong community element. Do you feel a sense of involvement and team spirit when participating in such projects?
Sure! Taking part in projects like this truly ignites a team spirit and healthy rivalry. Interacting with other tournament participants sparks a competitive fire, and the good-natured ribbing from both sides fuels our desire to put our best foot forward and prove that we can lead the pack. This sense of competition creates a unique atmosphere that motivates us to push further and achieve more.
6 From your point of view, how important is a reliable partner and transparent conditions in such competitions? What do you value in your cooperation with Boomerang Partners?
Let’s start with this: a reliable partner in our field is 50% of success. And when we found ourselves in the safe hands of Kristina (our dear account manager), our chances of success increased by another ten percent, if not more. We’re talking about complete transparency in statistics of any format, literally round-the-clock operational resolution of any issue, and the mobilization of all relevant departments to tackle tasks and problems. This is their standard operating procedure, an axiom. And listen, Kristina and her team are always on our side in any disputed matter. Always! We have never encountered this level of care, professionalism, and openness with anyone else in the market. They truly set the gold standard that others should learn from.
7 What strengths distinguish your team from other players in the market?
Our team stands out due to our unconventional approach to work. We aren’t afraid to experiment and implement bold, sometimes unexpected, even seemingly counterintuitive, solutions that ultimately give us a competitive edge. This mentality allows us to find unique paths to achieve our goals and always stay one step ahead.
8 How do you assess the current state of the iGaming market and the key trends that will define its development in the coming years?
The current iGaming market is going through a stage of consolidation. Following the recent regulatory changes, the influx of new teams is minimal, while mid-tier operators are either restructuring or leaving the market altogether. It’s a survival of the fittest – those who have managed to adapt, implement innovative approaches, and overhaul their processes.
In the coming years, the key trend, as cliché as it might sound, will be people. The specialists who can react swiftly to changes and offer unique solutions will be the ones setting the tone for the entire industry.