In Nevada, the trend of higher gaming revenue continued for the third straight month in August, despite the Las Vegas tourism slump also continuing a downward trajectory.
The Nevada Gaming Control Board announced on Friday that the state reaped $1.22 billion in gross gaming revenue, a 5.5% increase over last August. After a slow FY25 snapped a streak of three straight fiscal-year records, Nevada is about 5% ahead of last year’s pace.
Clark County, which includes Las Vegas and surrounding areas, was up 5% YoY as a whole. However, the performance of individual sectors is indicating that the Las Vegas Strip is reclaiming its dominance over the locals market, which enjoyed massive success over the last 18 months as a value proposition to the increasingly costly Strip experience.
On the Strip, America’s gaming capital was also in the 5% growth club, jumping to GGR of $679.3 million. Its year-to-date performance is coincidentally also up 5%. Conversely, the locals market fell 1% to $142.3 million, and is down 2% for the fiscal year, the worst of the state’s major markets. For much of 2024 and early 2025, those roles had been reversed.
Baccarat performance on the Strip has become the key driver for the region and, subsequently, the state. In August, the Strip won $114.4 million on the game, a 51% upswing YoY. That is more than any state sector generated as a whole, except for the Las Vegas locals market. It has become common to see massive month-to-month swings in baccarat; for the previous three months, the Strip is up 29% on the game, but for the previous 12 it is down 3%.
Visitation numbers continue to slide in 2025
While the increasing gaming revenue is a positive sign for the industry, the continued lag in Las Vegas tourism is what has captured national headlines for months.
According to the Las Vegas Convention and Visitors Authority, the city’s visitor volume was down 6.7% to 3.1 million in August. Every month in 2025 has seen a YoY visitor decrease of at least 1%, with most ranging from 5%-10% or more. The last increase of more than 1% came in September 2024.
Convention attendance, which had been the lone bright spot for the region this year, was also down 8% because of rotating show schedules. However, big upcoming shows like the Global Gaming Expo in October, the Consumer Electronics Show in January and the industrial Con/Agg show in March will boost future totals.
Harry Reid International Airport announced on Wednesday that domestic and international air traffic through Las Vegas declined 6% and 3.7% in August, respectively. The latter has been the biggest point of concern for stakeholders, especially as US President Donald Trump continues to ruffle feathers with aggressive tariff hikes and foreign policy.
Historically a top feeder market, Canada has been especially affected, seemingly in part from Trump’s “51st state” comments earlier this year. Traffic from WestJet and Air Canada plummeted 33% and 40% in August, respectively. Mexican airlines like Volaris and VivaAerobus performed better by comparison, but this was offset by huge struggles domestically from bankrupt budget carrier Spirit Airlines (down 46%).
Sin City’s glass half-full or half-empty?
The confluence of business and travel factors make it increasingly difficult to analyse Las Vegas.
On one hand, gaming revenue is up and businesses are doing well, while most operators posted solid Q2 results with optimistic future outlooks. The AGEM Index, an index of stocks from 10 leading gaming suppliers, was up 5% month-over-month in August and 32% YoY.
Additionally, numerous ongoing projects are expected to contribute to future success. The former Mirage will reopen as the Hard Rock Las Vegas in 2027 and add more than 3,500 rooms back to the Strip.
Work has begun for the Las Vegas A’s new Major League Baseball stadium on the Strip, with another resort primed for the same lot. The third annual Las Vegas Grand Prix, a catalyst international Formula 1 racing event, returns in November. Off the Strip, locals-focused operators are enjoying their best stretch of performance in several years.
On the flip side, the factors that fueled the Las Vegas tourism slide do not appear to be fading. The Federal Reserve cut interest rates one time in 2025, and cautioned against future cuts. On Friday, the personal consumption expenditures price index reported a 2.7% YoY increase in August, the highest monthly increase since February.
Operationally, casinos are paying markedly higher labour costs as new Culinary Union contracts take effect this year. Overall, union wages have gone up 10% and will increase by 32% over the life of the contracts. Most are also now leasing their real estate from REITs and are subject to annually increasing rents.
LVCVA looks to reinvigorate Las Vegas tourism
While CEOs and local officials largely downplayed these concerns earlier this year, most now acknowledge at least some uncertainty for Las Vegas. However, MGM CEO Bill Hornbuckle said at a recent Bank of America conference that it is on the industry to change the narrative.
“To the idea that Las Vegas is dead, I would say this: We are putting a push on, because we let the narrative get away from us, in the context of value,” Hornbuckle said. “So we are out pushing that Las Vegas is a huge [value] and remains a huge value for consumers at all levels.”
The LVCVA launched a multimillion-dollar ad campaign to mixed reviews and is rolling out new deals. This week was the agency’s first-ever city-wide promotional discount, the “Fabulous 5-Day Sale”. Under the programme, operators and businesses from around the city pledged more than 100 deals.
In recent weeks, agency reps also travelled to Canada in the hope of coaxing would-be guests to come back to Sin City. LVCVA CEO Steve Hill said at the time that a lot of Canadians “are not happy with us right now” and that “we understand they may not be ready” to return. Overall, though, Hill is leading the optimism for the region.
“I’m betting on Vegas,” Hill said in August, per CDC Gaming. “Las Vegas is still the Entertainment Capital of the World. We’re all confident in the future of this city. We’ve met over the last couple of weeks with virtually every property and we’re excited about what we’re hearing. The city is taking steps to address (the downturn).”
Las Vegas revenue is going up while visitation continues to fall. The combination of both makes forecasting challenging, but we examine the factors at work.