Virgin Bet has agreed a sponsorship with TNT Sports, covering its exclusive UEFA Europa League and UEFA Europa Conference League broadcasts in the UK and Ireland for the 2025/26 season.
The partnership, running from September 2025 through May 2026, will see Virgin Bet branding across TNT Sports’ live match coverage, editorial programming, and digital platforms, as well as an out-of-home presence in pubs nationwide.
Dominic Vye, Marketing Director, Virgin Bet, said: “As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways. Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering. It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery, added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver compelling football content to viewers in the UK and Ireland on TNT Sports and discovery+. Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”
The sponsorship was arranged by media agency Bicycle London and Sky Media.
The 2025/26 UEFA Europa League and UEFA Conference League seasons began the week commencing 22 September, with live coverage shown exclusively on TNT Sports and streamed on discovery+.
The post Virgin Bet backs TNT Sports’ Europa Coverage appeared first on G3 Newswire.
Virgin Bet has agreed a sponsorship with TNT Sports, covering its exclusive UEFA Europa League and UEFA Europa Conference League broadcasts in the UK and Ireland for the 2025/26 season. The partnership, running from September 2025 through May 2026, will see Virgin Bet branding across TNT Sports’ live match coverage, editorial programming, and digital platforms,…
The post Virgin Bet backs TNT Sports’ Europa Coverage appeared first on G3 Newswire.